Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
New Products/Six Locations
The "New Products/Six Locations" campaign was designed to test a new brand concept for Kentucky Fried Chicken in which new snack and side products, along with improved facilities, offer a reason for more consumers to use KFC more often. The new menu variety appeals to a broader consumer target and expands day-part usage, allowing KFC to better compete head-on with the burger chain fast food leaders. The test offers the opportunity to evaluate the potential of adding a new dimension to the brand's business, beyond the traditional large pack meals, and ultimately capturing increased market share for Kentucky Fried Chicken.
Brand: Kentucky Fried Chicken Hawaii
Client: Kentucky Fried Chicken Hawaii
Agency: Starr Seigle McCombs, Inc.