Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
KFC Brand Turnaround
In competing for Singaporeans’ share of attention and stomach, KFC was outgunned by McDonald’s in terms of media spend, share of voice and store count. With nothing else to turn to, we leveraged the power of brand and created a distinct attitude for KFC that gave people permission to unapologetically indulge in fast-food. All of KFC communications were transformed to come with an extra serving of attitude that captured the KFC brand, reversing yearly sales decline and increasing market share for the first time since 2015.
Brand: Kentucky Fried Chicken
Client: Kentucky Fried Chicken Management Pte. Ltd.
Agency: Ogilvy Singapore
Big Mac x Bacon Collaboration
We used the return of the Big Mac Bacon as an opportunity to make McDonald’s a more attractive brand to one of their most allusive audiences - Young Canadians. To attract these young trendsetters we created a collaboration between the Big Mac and Bacon, designing the entire campaign to look like an exclusive album drop.
Brand: McDonald's Restaurants of Canada Ltd.
Client: McDonald's Restaurants of Canada Limited
BUT we have delicious!
How to secure your position in the coffee market, that has already been occupied by major players? How can we surprise conservative residents of Yekaterinburg, who are spoiled enough by high quality of coffee and top service? We are sure it’s possible to increase recognizability and gain loyalty, if we use a sense of humour and take the advantage of the status of our popular neighbour. After the campaign, the cafe managed to attract new clients and increase average monthly income by 500,000 rubles at once as well as a big attention and support of indifferent residents!
Brand: Lublu Coffee
Client: Lublu coffee
Agency: Lublu coffee
Language: English, Russian