Restaurants

Quick Service, casual dining, mid-scale, white table cloth and other restaurants.

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The Difference is Real: Chipotle's Radically Transparent Return

After recovering from a crisis, Chipotle needed to reclaim category leadership. So in a world craving honesty and action, they decided the only way to lead was to show they had nothing to hide. With a radically transparent anti-advertising campaign, Chipotle used every communication to prove how “The Difference Is Real,” from how they sourced ingredients to cooked them fresh every day, like no other national restaurant could honestly say. Consumer confidence rebounded, leading to four quarters of double-digit sales growth and doubling the stock price in a year.


Brand: Chipotle
Client: Chipotle Mexican Grill
Agency: Venables Bell & Partners
Language: English

KFC - The Most Delicious Union of All Time

Fast food is a highly competitive and crowded category. To stand out and successfully launch Chicken & Waffles, we bucked category conventions for limited-time offers (LTO’s), which typically favor hard-working “food porn” executions.  Instead, we brought together two advertising icons—Colonel Sanders and a life-size bottle of Mrs. Butterworth’s syrup—to serve as an engaging and absurd visual metaphor for the product.  The Colonel and Mrs. Butterworth’s ensuing love affair got fast food eaters and the national media talking, brought in new customers, and delivered KFC’s best sales window in years.


Brand: KFC
Client: KFC
Agency: Wieden+Kennedy
Language: English

My Taste of Hong Kong

In order to enlarge the customer base of McDonald’s premium burger offering, we created a product line that was fully inspired by the city and its people – for the first time in the brand’s 43-year old history. We partnered with a true connoisseur of local culture and cuisine: superstar Nicholas Tse, and together developed a product line-up that put a McDonald’s twist on local favourites. We sold over 2 million burgers in less than 7 weeks, and more importantly, recorded a 257% growth across all of our premium burgers.


Brand: McDonald's Signature Burger Collection
Client: MHK Restaurants Ltd.
Agency: DDB Group Hong Kong
Language: English

2021_uk_2021_e-602-197_hero_1 KFC UK&I KFC: Delivering growth in the face of 40m new competitors.
2021_uk_2021_e-616-585_hero_1 Subway Equally Delicious Balls for All
2021_us_2021_e-6245-419_hero_1 Dunkin' Dunkin’ “All the Fall Things” 2020
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