Quick Service, casual dining, mid-scale, white table cloth and other restaurants.



Gracias, Impaciencia.

Domino’s reaccionó a las nuevas reglas de los domicilios decidiendo que competía no sólo en el microcosmos de las pizzas, sino contra toda la oferta al alcance de cualquier aplicación. Domino's reinventa su comunicación, aprovechando la impaciencia para sacar ventaja de un modelo de negocio único.

Brand: Domino's Pizza
Client: Domino's Pizza
Agency: proximity Colombia
Language: Spanish

Qué Manera con Maikol Jordan

Brand: McDonald’s
Client: McDonald’s
Language: Spanish

McDonald's Chicken Chapli

It was a tough year for McDonald’s due to restricted budgets, aggressive competition and price wars in the fast food business. Our strategic challenge was to attract new SEC Segments (SEC C) and people from small towns having preference for local food, without alienating the existing customer-base. We ventured into the untapped food category of street food and launched the first ever localized menu product Chapli Burger. A 360-degree campaign infused with Khyber Pakhtunkhawa cultural elements was launched with an intriguing social media stunt, ATL, BTL and Activations.

Brand: McDonald's Chicken Chapali - Launch
Client: McDonald's Pakistan
Agency: Manhattan Communications (Pvt) Ltd
Language: English

2020_us_2020_e-4969-215_hero_1 Chick-fil-A The Little Things
2020_us_2020_e-5472-900_hero_1 Burger King The Whopper Detour
2019_hk_2019_e-91-066_hero_1 McDonald's - Value Picks McDonald's - Value. No Conditions Apply.

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