Quick Service, casual dining, mid-scale, white table cloth and other restaurants.



McDonald's Food Trust

Restaurants, including international chains, were being raided and fined because of poor hygiene and food standards making people apprehensive about eating out. We used this concern to our advantage, building confidence in our Food Quality and Hygiene Standards by showing how our food is prepared following stringent hygiene and quality protocols. We leveraged the human insight of on-going mind and heart conflict when it comes to choosing between delicious vs. quality food. The core idea of visualizing the internal conflict resonated with the consumer leading to break through results.

Brand: Food Trust
Client: McDonald's Pakistan
Agency: Manhattan Communications (Pvt) Ltd
Language: English

KFC Booster – Limited Edition

Brand: KFC
Client: US Food Network
Agency: McCann Worldgroup Romania
Language: Romanian

Dominos Loves Pizza Hut!

Brand: Pizza Hut
Client: Yum Restaurants Marketing Pvt. Ltd.
Agency: Ogilvy & Mather Group, India
Language: English

2020_us_2020_e-4969-215_hero_1 Chick-fil-A The Little Things
2020_us_2020_e-5472-900_hero_1 Burger King The Whopper Detour
2019_hk_2019_e-91-066_hero_1 McDonald's - Value Picks McDonald's - Value. No Conditions Apply.

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