Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
McDonald's Food Trust
Restaurants, including international chains, were being raided and fined because of poor hygiene and food standards making people apprehensive about eating out. We used this concern to our advantage, building confidence in our Food Quality and Hygiene Standards by showing how our food is prepared following stringent hygiene and quality protocols. We leveraged the human insight of on-going mind and heart conflict when it comes to choosing between delicious vs. quality food. The core idea of visualizing the internal conflict resonated with the consumer leading to break through results.
Brand: Food Trust
Client: McDonald's Pakistan
Agency: Manhattan Communications (Pvt) Ltd