Effie Worldwide


Open to all retail/e-tail companies with general or specific merchandise




CarMax 101

Making its bones 25 years ago by changing the way America buys and sells pre-owned vehicles, CarMax was now defending against not only traditional dealerships but a new breed of digital disruptors that spurn human interaction in favor of online-only efficiency. We showed people that in this new world, only CarMax was steadfastly focused on the all-too-rare quality that matters more than any shiny object—integrity. By doubling down on CarMax’s core equity, we shifted perceptions of what a used car buying experience should be. 

  • Brand: CarMax
  • Client: CarMax
  • Agency: McKinney

Greenlight a Vet

Walmart'sstrong negative brand sentiment was driving valuable shoppers to competitors like Amazon, Target, and Costco. In an effort to improve brand perceptions, we developed a campaign that would unite the nation in support of America's veterans. The resulting Greenlight A Vet initiative invited people to change one lightbulb to green to serve as a highly-visible beacon of support and appreciation for our servicemen and women. The campaign generated stellar awareness and engagement, and helped Walmarts positive brand sentiment skyrocket to more than 3X the industry benchmark.

  • Brand: Walmart
  • Client: Walmart
  • Agency: Saatchi & Saatchi

Find Your Perfect

eBay Fashion set out to make a splash in the world of stale and templatized fashion advertising to revitalize their brand and stem further business decline. Flipping the conventions of the fashion category on its head, eBay democratized fashion and celebrated true style individuality with real women at the heart of the campaign. Real women responded to our real message with the campaign bypassing engagement benchmarks by nearly 20 percentage points and successfully reversing growth declines with a sales lift of 4 percentage points. 

  • Brand: eBay
  • Client: eBay
  • Agency: DigitasLBi
2017_na_2017_e-1978-781_hero_1 Seamless Taking Back New York
2016_na_2016_440334_hero_1 IKEA Canada Explore the Great Indoors
2016_na_2016_441063_hero_1 Best Buy #HintingSeason


To browse winners in this category from previous years