Retail

Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. 

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Change of communication approach while promoting devices

The aims were to change MTS’ communication approach in the “device” segment and reach sales growth. We managed to reach the following results: - Growth of smartphone sales in 2018 was by 36% (with 20% planned and 18% market growth)- Growth of «likability» by 6%  above the market- Growth of «motivation» by 4% above the market- Growth of brand’s likability by 10% above the market


Brand: MTS
Client: MTS PJSC
Agency: BBDO Moscow

Attracting Modern Hosts to A Classic Holiday Brand

A Honey Baked Ham on the center of the table is a beloved holiday tradition. But this traditional image lacked relevance with modern hosts, who still want to serve an amazing holiday meal, but without the pressure that often comes with achieving perfection. With a Honey Baked Ham, they get perfect results, effortlessly. We captured this sentiment in the brand’s first TV spot in 10 years and supported it across channels, creating relevance with younger consumers and driving a substantial increase in holiday sales.


Brand: The Honey Baked Ham Company
Client: The Honey Baked Ham Company
Agency: BBDO Atlanta

A La Miércoles El Iva

En un país donde el sueldo mínimo mensual es de $828.116, pagar un 19% extra por cada producto de mercado es insostenible para millones de familias.  Por eso, cuando los colombianos convocaron a un paro nacional el miércoles 28 de noviembre de 2018 como protesta al proyecto que establecía la ampliación del IVA a los productos de la canasta familiar decidimos unirnos a ellos he inmortalizar ese día con nuestros Miércoles sin IVA. 


Brand: Almacenes Éxito
Client: Almacenes Exito
Agency: SANCHOBBDO

2019_co_2019_e-415-022_hero_1 LIFEMILES MASTERS Lifemiles Masters Retail
2019_uk_2019_e-343-948_hero_1 Tesco An Effective Food Love Story
2019_uk_2019_e-413-576_hero_1 Aldi UK How Aldi made saving feel amazing
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