Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
FILTER BY:
PROGRAM
2021 GOLD
A Business Transformation For the Makers
Michaels, America’s largest arts and crafts brand, was facing lagging sales amidst stiff competition from all angles. To succeed, they had to be more than a supply business and deliver something that big box retailers couldn’t offer. Grounded in the insight that supplies don’t make magic, Makers do, Michaels completely reoriented their business around championing Makers. “Made by You,” a new brand platform celebrated Makers by existing through their work. Made by You was the lens to completely transform Michaels, driving omnichannel transformation and double-digit sales increases.
Brand:
Michaels Stores
Client:
Michaels Stores, Inc.
Agency:
R/GA Austin
Language:
English
2021 SILVER
Walmart Drive-In
While people shop Walmart for ease today, an explosion of new online retailers presented a significant risk for Walmart’s future. Walmart Drive-In was a first-to-market nationwide movie experience on Walmart parking lots created to increase brand advocacy in families who shop Walmart for Everyday Low Prices. We achieved an unprecedented lift of 78 NPS points during the campaign, and 12.4B earned media impression in a 8-week period.
Brand:
Walmart
Client:
Walmart
Agency:
Momentum Worldwide
Language:
English
2021 BRONZE
The Endless World of Air Max
As a brand facing significant disruption in their category, this campaign sought to re-establish Foot Locker as the authority in Nike Air Max, bringing sales back from other retail, direct channels, and secondary marketplaces. Tapping native behaviors of the sneakerhead subculture, we created an ever-evolving cultural hub on Google Slides, hosting events like livestreamed art sessions, Air Max Trivia, hidden prizes and more. The experience resulted in significant revenue growth vs 2019 despite projections of significant declines across the Nike Air Max category at Foot Locker.
Brand:
Foot Locker
Client:
Foot Locker
Agency:
BBDO New York
Language:
English
FINALISTS
Aldi
How Aldi and The Great British Bake Off changed perceptions of a value supermarket
Walmart
Let's End the Year with Category-Busting Growth
Ulta Beauty
The Power of Beauty
