Effie Worldwide


Open to all retail/e-tail companies with general or specific merchandise




Greenlight a Vet

Walmart'sstrong negative brand sentiment was driving valuable shoppers to competitors like Amazon, Target, and Costco. In an effort to improve brand perceptions, we developed a campaign that would unite the nation in support of America's veterans. The resulting Greenlight A Vet initiative invited people to change one lightbulb to green to serve as a highly-visible beacon of support and appreciation for our servicemen and women. The campaign generated stellar awareness and engagement, and helped Walmarts positive brand sentiment skyrocket to more than 3X the industry benchmark.

  • Brand: Walmart
  • Client: Walmart
  • Agency: Saatchi & Saatchi

Cigarettes Out. Health In.

It takes a bold company to take a potential $2 billion hit to the bottom line. Thats just what CVS Health did when they removed tobacco from their stores in order to better the health of their customers. This news helped reshape how CVS was perceived in America, but more than that, CVS wanted to maximize the impact of this decision. We created a movement that inspired people to quit smoking and breathe easier through a variety of content that millions of people engaged with including First Lady Michelle Obama.

  • Brand: CVS Health
  • Client: CVS Health
  • Agency: BBDO New York

The World's Toughest Job

How do you get people to make their mom a Mother's Day card with an online resource like American Greetings Cardstore when only 50% of people even buy Mom a card? You shake the indifference out of them by making them see Mom differently: as the amazing professional she is. With 21M+ views, the earned media effort for #worldstoughestjob increased AG's Cardstore orders by 20%, userbase by 40% and met sales goals for the entire year, not just the Mother's Day period for which it was designed.

  • Brand: American Greetings
  • Client: American Greetings
  • Agency: Mullen Lowe
2017_na_2017_e-1978-781_hero_1 Seamless Taking Back New York
2016_na_2016_440334_hero_1 IKEA Canada Explore the Great Indoors
2016_na_2016_441063_hero_1 Best Buy #HintingSeason


To browse winners in this category from previous years