Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. 




Buster the Boxer: John Lewis' most effective Christmas ever

The Christmas period generates 40% of John Lewis annual profit, so success at Christmas is crucial for the business. In 2016, in a dire retail climate and against fierce competition, our Christmas campaign became John Lewis' most effective and profitable ever. It became our most watched, liked and shared Christmas advert of all time, and delivered real commercial value to the business, paying for itself ten times over with an ROI of £11. 

  • Brand: John Lewis
  • Client: John Lewis
  • Agency: adam&eveDDB

How Aldi won Christmas with the help of a humble carrot

Despite having a winning formula as a deep-discounter supermarket Aldi still had an issue at Christmas. Its core shoppers spent disproportionately more than average on making their Christmas special, but they didn’t spend it all with Aldi, trading up-and-out into other retailers. By creating and sticking with Kevin the Carrot over Christmas 2016-2017, Aldi stayed more top-of-mind for its shoppers, built an emotional connection with the brand and showcased its  range. Aldi reduced its Christmas dip in market share and became the fastest growing supermarket of Christmas 2016 and 2017.

  • Brand: Aldi UK
  • Client: Aldi Stores
  • Agency: McCann Manchester

GRAHPRAVESH (Inaugurating Home)

  • Brand: Big Bazaar
  • Client: Future Retail Limited
  • Agency: DDB Mudra Group
2018_uk_2018_e-189-100_hero_1 Sainsbury's The Greatest Gift is Sharing
2018_na_2018_e-2451-473_hero_1 Shoe Carnival New Spin on Back to School
2018_in_2018_73_hero_1 Lets Prepare For Diwali Together

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