Retail

Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. 

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Everyone is an Amazing Book

Reading can help you to become your better self. This World Reading Day, campaign “Everyone is an Amazing Book” told the truth of reading, made books as metaphor for personality, connected reading to people. With a tight budget of 0.3 million, the campaign reached million-level advertising effect, from brand image enhancement to prime reading member sign-up. Over 1 million clicks and participation during the first 6 hours were achieved. During campaign, PV reached 27 million (only cost 0.009 yuan per brows), UV 2.17 million, sales increased 69%.


Brand: Amazon Prime reading
Client: Amazon China
Agency: MRM//McCann
Language: Mandarin, English

In the heart of technology


Brand: Γερμανός
Client: Germanos
Agency: Ogilvy
Language: Greek

Inspiring India's New Dreamers

This is a unique story of David & Goliath joining forces. A story of how Amazon inspired small-town Indians by creating India’s first small-town cricket team aspiring to compete on a national platform. ‘Chonkpur Cheetahs', though fictional, was a metaphor of all small-town Indian's dreaming big, encouraging them to break the barriers of their limited circumstances. With a little help from Amazon. The campaign helped Amazon achieve unprecedented growth in new customers (31%) and revenue (30%) from small-towns, plus boosted its market share by 4.5% points.


Brand: Amazon.in
Client: Amazon Seller Services
Agency: Ogilvy India
Language: English

2020_us_2020_e-5136-292_hero_1 Macy's Find The Remarkable You
2019_au_2019_040_hero_1 Target Discover Winterful; Target comes out of hibernation
2019_do_2019_e-31-142_hero_1 La Curacao El Día + Corto
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