Snacks & Desserts

Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.



Write-on Wrappers

Becoming a meaningful snack, especially in a timeframe such as Back-to-school when parents have so many other priorities beyond the category, has been a huge challenge. Through an idea that brought to life a packaging innovation that turned the Treats into tokens of love, Rice Krispies Treats found its way back into the lunchbox and families’ hearts. Through personalized dynamic video, parents saw exactly how they could prepare their kids with the most important school supplies: Love and support.

Brand: Kellogg's Rice Krispies Treats
Client: The Kellogg Company
Agency: Leo Burnett/Arc

Munchmallow - Priča za sebe

Tržište biskvita je možda i najkompetitivniji segment cele prehrambene industrije iz prostog razloga što se na njemu takmiče neki od najikoničnijih brendova Srbije. I Munchmallow je jedan od njih, ali je poslednjih godina bio u izvesnoj senci. Novo pozicioniranje brenda je doprinelo ostvarivanju rasta volumena prodaje, skoro dupliranog u odnosu na projektovani cilj, kao i povećanje Market Share-a u kategoriji biskvita. Autentični uvid o aluminijumskoj foliji kao integralnom delu brenda se razvio po svim kanalima na način da svaka od aktivnosti bude planski uklopljena kockica u mozaik integralne komunikacije._x000D_ _x000D_

Brand: Munchmallow
Client: Jaffa D.O.O.
Agency: Ovation BBDO

Lucky Bags

How did Tostitos drive preference and record-breaking sales during the NFL season, one of the most competitive snack times of the year? The answer lay in highlighting the passions and the superstitions our NFL-enthusiast audience has for their favorite NFL Team. For the 2017 NFL season, Tostitos supercharged its partnership with the NFL by adding value to its products with one simple ingredient: luck. By positioning Tostitos as not just a game-day snack but also a game-day lucky charm, we distinguished ourselves from the competition and drove record sales.

Brand: Tostitos
Client: Frito-Lay North America, Inc.
Agency: Goodby Silverstein & Partners

2019_us_2019_e-3955-092_hero_1 Trolli Tiny Hands by Trolli
2018_na_2018_e-2414-974_hero_1 Extra Gum Defying the Category
2018_cr_2018_02_hero_1 Tutto Tutto Arándanos Hecho con Ganas

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