Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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PROGRAM
2018 GOLD
2018 SILVER
MoonPie Social Media
First, sales in 2016 increased by 9 percent, after a decade of flat or 1-2% growth each year. Second, more MoonPie products were sold in the two weeks leading up to the 2017 Solar Eclipse than were sold in all of 2016 online. Finally, two days after the Eclipse, the factory had to shut down due to enormous demand for MoonPies — the bakery could not restock the raw materials used to make the products fast enough.
Brand:
MoonPie
Client:
Chattanooga Bakery
Agency:
Tombras
FINALISTS
Extra Gum
Defying the Category
KFC
The Home Cricket Ground (HCG) gets a commentary team
Carlos V
Chicharito misses his Carlos V
