Effie Worldwide

Snacks & Desserts

Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.




Cheetos Museum

Cheetos was a category leader but was facing pressure and needed to grow, especially its core business, Cheetos Crunchy. Instead ofasking people to snack more, the Cheetos Museum campaign asked people to look at Cheetos Crunchy in a new way, sparking anationwide hunt for the uncanny shapes hiding in any bag. The Museum curated over 100,000 submissions from real people into one massive Cheetos exhibit. It turned cheesy snacks into pieces ofart, created a new reason to buy Cheetos and set sales records along the way.

  • Brand: Cheetos
  • Client: Frito-Lay North America, Inc.
  • Agency: Goodby Silverstein & Partners

Unwrapping A Love Story

After returning Extra to growth on the strength of one heartwarming ad, "Origami", there was still doubt about whether an emotional approach was viable for gum. Was it a one-hit-wonder, or the beginning of something more? It was a critical question for Wrigley, as Extra was its largest growth brand. We responded by creating a short film that quickly became one of 2016's most celebrated love stories. With this film at the heart of our communications, we more than quadrupled Extra's growth rate, even as the category declined.

  • Brand: Extra Gum
  • Client: Mars/Wrigley
  • Agency: Energy BBDO

A Beardly Awesome New Product Launch and Program

This is a story of a little gummy brand with some seriously big cojones. At risk of losing distribution in C-stores, Trolli had to outsmart the gummiliaths by cracking the code on marketing's most elusive target - Millennials and teens.  We had a killer idea: align Trolli's "Weirdly Awesome" brand platform with the weirdest player in the NBA to create a unique gummy product. We launched a fully integrated omnichannel program that created a tremendous sales lift over the previous year, became a retail channel darling and a Snapchat marquee case study at Cannes. 

  • Brand: Trolli
  • Client: Ferrara Candy Company
  • Agency: Periscope
2017_na_2017_e-2237-144_hero_1 Jolly Rancher When a brand that sucks finds sweet success
2016_na_2016_440521_hero_2 Snickers A Very Brady Super Bowl
2016_na_2016_440014_hero_2 Pepperidge Farm Goldfish Crackers Little Moments. Big Smiles.


To browse winners in this category from previous years