Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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PROGRAM
2019 GOLD
Write-on Wrappers
Becoming a meaningful snack, especially in a timeframe such as Back-to-school when parents have so many other priorities beyond the category, has been a huge challenge. Through an idea that brought to life a packaging innovation that turned the Treats into tokens of love, Rice Krispies Treats found its way back into the lunchbox and families’ hearts. Through personalized dynamic video, parents saw exactly how they could prepare their kids with the most important school supplies: Love and support.
Brand:
Kellogg's Rice Krispies Treats
Client:
The Kellogg Company
Agency:
Leo Burnett/Arc
2019 SILVER
Munchmallow - Priča za sebe
Tržište biskvita je možda i najkompetitivniji segment cele prehrambene industrije iz prostog razloga što se na njemu takmiče neki od najikoničnijih brendova Srbije. I Munchmallow je jedan od njih, ali je poslednjih godina bio u izvesnoj senci. Novo pozicioniranje brenda je doprinelo ostvarivanju rasta volumena prodaje, skoro dupliranog u odnosu na projektovani cilj, kao i povećanje Market Share-a u kategoriji biskvita. Autentični uvid o aluminijumskoj foliji kao integralnom delu brenda se razvio po svim kanalima na način da svaka od aktivnosti bude planski uklopljena kockica u mozaik integralne komunikacije._x000D_ _x000D_
Brand:
Munchmallow
Client:
Jaffa D.O.O.
Agency:
Ovation BBDO
2019 BRONZE
Lucky Bags
How did Tostitos drive preference and record-breaking sales during the NFL season, one of the most competitive snack times of the year? The answer lay in highlighting the passions and the superstitions our NFL-enthusiast audience has for their favorite NFL Team. For the 2017 NFL season, Tostitos supercharged its partnership with the NFL by adding value to its products with one simple ingredient: luck. By positioning Tostitos as not just a game-day snack but also a game-day lucky charm, we distinguished ourselves from the competition and drove record sales.
Brand:
Tostitos
Client:
Frito-Lay North America, Inc.
Agency:
Goodby Silverstein & Partners
FINALISTS
Trolli
Tiny Hands by Trolli
Extra Gum
Defying the Category
Tutto
Tutto Arándanos Hecho con Ganas
