Effie Worldwide

Software & Apps

Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.




The New Way To Do Taxes

Millions of Americans were terrified of tax software. They imagined clickable spreadsheets and complex online forms only smart people could use. They feared making a mistake, losing money, and the IRS, which the assisted tax brands used to their advantage. People didnt know TurboTax revolutionized taxes like Apple had revolutionized music. We needed to update Americas perception of tax software and show TurboTax wasthe newway to do taxes.The campaign broughtreal geniuses in to help people with their taxes, but were quickly rendered useless.TurboTax was all the genius they needed.

  • Brand: TurboTax
  • Client: TurboTax
  • Agency: Wieden+Kennedy


"Old" IT was in recession, "new" IT was booming. 105-year-old IBM needed to cut through the crowd of competitors clamoring about the same "new" tools. There was one emerging area where IBM had more experience than anyone else: cognitive computing. We made cognitive the battleground for "new" IT. Through "thinking" dresses, conversations with Bob Dylan and more, we showed business leaders that IBMs cognitive system, Watson, would arm them with the competitive advantage they'd been waiting for, propelling IBM from #6 to #1 preferred IT vendor.

  • Brand: IBM
  • Client: IBM
  • Agency: Ogilvy & Mather

Norton Presents: In Search of the Most Dangerous Town on the Internet

In Search of the Most Dangerous Town on the Internet is an original brand documentary film created by Norton to make the ambiguous, intangible nature of digital security real. Blurring the lines between advertising and entertainment, the film brings a name and a face to the nameless and faceless perpetrators of some of todays most malicious online crimes. To date, it has driven over 2MM views, a 220% increase in top of mind awareness, 63% video recall and a +12 point lift across all Norton brand attributes.

  • Brand: Norton
  • Client: Norton by Symantec
  • Agency: Grey San Francisco
2017_na_2017_e-2131-787_hero_1 IBM Cognitive Retail
2016_na_2016_440881_hero_1 Taco Bell Taco Bell Mobile Ordering App
2016_na_2016_438432_hero_1 IBM IBMblr PLAY


To browse winners in this category from previous years