Software & Apps

Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.

FILTER BY:

PROGRAM

Watson Gets to Work

IBM needed its star product (artificially intelligent “IBM Watson”) to be seen, not as a curiosity for the future, but as the must-have tool for business today. The ‘Watson at Work’ campaign used a drumbeat of content to show Watson in his proper context: already hard at work, among real businesses, delivering real results. Prospects were converted from the “maybe later” crowd into “adopt today” zealots 6.5x faster than forecast.


Brand: IBM
Client: IBM
Agency: Ogilvy

Watson Tops the Charts

The “Future C-Suite” were excited about artificial intelligence, but lacked urgency to buy AI for business today. These young buyers look to culture, not commercials, to judge the strength of brands. So we set out to prove that Watson delivers commercial results, in a format that young B2B buyers couldn’t miss. We paired IBM Watson with producer Alex da Kid to launch a new product, in this case a song, more successfully than ever before. The track rose to #1 in just two days proving Watson truly means business.


Brand: IBM
Client: IBM
Agency: Ogilvy

Read liberalism


Brand: QQReader
Client: China Reading Limited
Agency: GOODZILLA

2019_us_2019_e-4072-919_hero_1 IBM Meet Watson, the Collaborative Talent Scout
2018_cn_2018_016_hero_1 Firefox Be A Free Fox
2018_cn_2018_151_hero_1 YCLOSET My secret weapon in the office
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years