Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
The New Way To Do Taxes
Millions of Americans were terrified of tax software. They imagined clickable spreadsheets and complex online forms only smart people could use. They feared making a mistake, losing money, and the IRS, which the assisted tax brands used to their advantage. People didnt know TurboTax revolutionized taxes like Apple had revolutionized music. We needed to update Americas perception of tax software and show TurboTax wasthe newway to do taxes.The campaign broughtreal geniuses in to help people with their taxes, but were quickly rendered useless.TurboTax was all the genius they needed.
"Old" IT was in recession, "new" IT was booming. 105-year-old IBM needed to cut through the crowd of competitors clamoring about the same "new" tools. There was one emerging area where IBM had more experience than anyone else: cognitive computing. We made cognitive the battleground for "new" IT. Through "thinking" dresses, conversations with Bob Dylan and more, we showed business leaders that IBMs cognitive system, Watson, would arm them with the competitive advantage they'd been waiting for, propelling IBM from #6 to #1 preferred IT vendor.
Agency: Ogilvy & Mather