Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
Norton Presents: In Search of the Most Dangerous Town on the Internet
In Search of the Most Dangerous Town on the Internet is an original brand documentary film created by Norton to make the ambiguous, intangible nature of digital security real. Blurring the lines between advertising and entertainment, the film brings a name and a face to the nameless and faceless perpetrators of some of todays most malicious online crimes. To date, it has driven over 2MM views, a 220% increase in top of mind awareness, 63% video recall and a +12 point lift across all Norton brand attributes.
Client: Norton by Symantec
Agency: Grey San Francisco
By the end of the 2013 tax season, TurboTax had experienced two consecutive years of declining growth as the pool of manual filers theyd been drawing on dried up. To reverse the trend, TurboTax needed to appeal to people who had never considered doing their own taxes before, people for whom tax season was a time of fear and doubt. So to fight the fear we changed the conversation, creating an empowering message about how TurboTax turned taxes into nothing more than questions you already know the answers to.
Brand: Intuit TurboTax
Client: Intuit TurboTax
Rocksmith 2014 Edition: 60-Day Challenge
Rocksmith 2014 faced plummeting console game sales. To outsell the original, we reframed Rocksmith 2014 as learning software allowing us to expand our audience from gamers to aspiring guitarists. The shift revealed the biggest challenge of our campaign: an endless amount of free online learning content. So we differentiated Rocksmith 2014 as the FASTEST WAY TO LEARN GUITAR, and quantified FAST for consumers with a promise - LEARN TO PLAY IN 60 DAYS. Within months, we exceeded the sales goal by 10%, despite a double-digit decline in category game sales.
Brand: Ubisoft Entertainment
Client: Ubisoft Entertainment
Agency: Nomadic Agency