Transportation
Air, train, bus/trolley, taxi, subway systems, bike shares, car rentals, ferries, etc.
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2018 GOLD
The Bright Side Of Brexit
Virgin Atlantic was struggling with the catastrophic impact of Brexit as Brits cut back on travel. We instead targeted Americans and focused on a rare silver lining – that thanks to Brexit, UK vacations have never been cheaper.“The Bright Side of Brexit” brought much needed levity to the Brexit conversation, highlighting adventures made possible by all-time low exchange rates. The Brexit calculator and supporting video increased awareness, action and advocacy for the brand and drove 25% more US traveler traffic.
- Brand: Virgin Atlantic Airlines
- Client: Virgin Atlantic Airlines
- Agency: Figliulo and Partners
2018 SILVER
Little Tickets
How do you convince busy, working parents, spending more time at work and less time on vacation, to book a family trip with JetBlue Vacations? You don’t. You let their kids do it instead. Rather than lay on the guilt, we leveraged their kids’ desire to reward their parents’ hard work by empowering them to plan, book and pay for a family vacation themselves. We captured and released the content online and got through to parents, resulting in increased traffic (+8%), bookings (+13%) and revenue (+18%) for JetBlue Vacations.
- Brand: JetBlue Airways
- Client: JetBlue Airways
- Agency: MullenLowe U.S.
2017 SILVER
Transfarency
Southwest was losing its low fare leadership to other airlines with seemingly low fares that nickel-and-dimed customers. We needed to remind travelers that Southwest offers customers the lowest fares and best experiencebut more than that, that we care about them and not the bottom line. So we created a word for our philosophy: Transfarency, which got customers thinking about the total price of their trip and the industrys unfair fees. The philosophy resonated with OTAs like Expedia, revealing fees within their search results and Congress proposing a Fair Fees Act.
- Brand: Southwest
- Client: Southwest Airlines
- Agency: GSD&M
FINALISTS
JetBlue Airways
FlyBabies
Southwest Airlines
Heart Front and Center
Thalys
Useful Time
To browse winners in this category from previous years