Transportation
Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.
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PROGRAM
2019 GOLD
Putting the original Virgin back in Virgin Trains
We were challenged to drive revenue and journey growth for Virgin Trains, by setting them apart from the struggling rail category. We realised Virgin Trains had lost touch with what it meant to be a Virgin brand. We created a national campaign that went back to how Virgin originally was, to take Virgin Trains forward. The campaign shook up the transport category, delivering record ROI and contributing to growth in journeys and revenue.
Brand:
Virgin Trains West Coast
Client:
Virgin Trains West Coast
Agency:
Anomaly
2019 SILVER
Pie In The Sky
As New York’s Hometown Airline, JetBlue knows no one does pizza like New York. That’s why we decided to fly an iconic taste of our home—authentic New York pizza—across the country to LA. “Pie in the Sky” was the first ever same-day transcontinental pizza delivery service that gave West Coasters unfamiliar with the brand a real taste of the JetBlue experience, leading to a 22ppt increase in “first choice,” a metric correlated with market share gain, and earning $4.1M worth of media (8x our budget).
Brand:
JetBlue
Client:
JetBlue Airways
Agency:
MullenLowe U.S.
2018 GOLD
The Bright Side Of Brexit
Virgin Atlantic was struggling with the catastrophic impact of Brexit as Brits cut back on travel. We instead targeted Americans and focused on a rare silver lining – that thanks to Brexit, UK vacations have never been cheaper.“The Bright Side of Brexit” brought much needed levity to the Brexit conversation, highlighting adventures made possible by all-time low exchange rates. The Brexit calculator and supporting video increased awareness, action and advocacy for the brand and drove 25% more US traveler traffic.
Brand:
Virgin Atlantic Airlines
Client:
Virgin Atlantic Airlines
Agency:
Figliulo and Partners
FINALISTS
Alaska Airlines
Tiny Alaska Airlines takes on Two Giants
China Airlines
Make Parents Laugh!
DIDI
It's More Than What You Expected
