Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.
How do you convince busy, working parents, spending more time at work and less time on vacation, to book a family trip with JetBlue Vacations? You don’t. You let their kids do it instead. Rather than lay on the guilt, we leveraged their kids’ desire to reward their parents’ hard work by empowering them to plan, book and pay for a family vacation themselves. We captured and released the content online and got through to parents, resulting in increased traffic (+8%), bookings (+13%) and revenue (+18%) for JetBlue Vacations.
Brand: JetBlue Airways
Client: JetBlue Airways
Agency: MullenLowe U.S.
A bottle of warmth
KLM Royal Dutch Airlines, as a minority representative who pays great attention to passenger's experience throughout the journey, urgently needs to spread its unique Caring service to Chinese travelers. Through an experiential event exclusively designed for Chinese tourists, we activated the warm-hearted service quality among travelers, and gained brand preference with targeted audiences.
Brand: KLM Royal Dutch Airlines
Client: KLM Royal Dutch Airlines
Agency: Ogilvy Beijing