Transportation

Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.

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Nothing's gonna Happen but Safety


Brand: UCAR
Client: UCAR Inc.
Agency: Ogilvy & Mather Taipei
Language: Mandarin

Air on the Side of Humanity

In a category where choice is defined by rational factors, how could we get people to fly JetBlue when it was less convenient, more expensive, and not as competitively differentiated as it had once been? With 8% the industry ad spend, the Air on the Side of Humanity campaign punctured the indifference of marginalized flyers and gave them a reason to fly JetBlue, leading to 8% increases in booking and ticket revenue, outpacing the category and achieved without discounting.


Brand: JetBlue Airways
Client: JetBlue Airways
Agency: MullenLowe U.S.
Language: English

Christmas Surprise Plan


Brand: Eva Air
Client: Eva Air
Agency: Webgene
Language: Mandarin

2021_us_2021_e-5778-913_hero_1 JetBlue Just Alright Doesn't Fly Here
2020_us_2020_e-4577-117_hero_1 Amtrak Get Carried Away
2019_us_2019_e-4359-129_hero_1 Alaska Airlines Tiny Alaska Airlines takes on Two Giants
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