Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.



Looks Like You Need to Let It Out

When the world went into collective lockdown, people were stuck with no escape from pent-up frustrations. The last thing anyone needed was a tourism campaign. So with their economy at stake, Iceland gave weary tourists something they did need— a place to take those emotions and let them out as cathartic primal screams, in Iceland’s own vast natural landscapes. By meeting people where they were emotionally we recaptured hearts and minds, leading to dramatic increases in consideration and intent by market, making Iceland people’s #1 desired destination.

Brand: Business Iceland
Client: Business Iceland
Agency: SS+K
Language: English

Go Back To Africa

While the racial slur “Go Back to Africa” suggests to our target market, African Americans, that they are unwelcome in their own country, it also perpetuates a narrative that Africa is an undesirable destination. This campaign helped African Americans reclaim the phrase. It effectively took power away from those who spread hate, turning their negative slurs into messages of positivity. By illustrating a more racially representative depiction of travel to Africa, it also aided in shifting African American perceptions of (and travel intent to) the continent.

Brand: Black & Abroad
Client: Black & Abroad
Agency: FCB/SIX
Language: English

Expect Better. Expect Hilton.

This campaign delivered a greater share of bookings direct with Hilton, instead of indirectly via online travel agents (OTAs). We re-established Hilton’s direct relationship with millions of guests, driving significant revenue growth across the portfolio of brands with a simple message, "You should ‘Expect Better’ from hospitality, and with Hilton you can." Across this campaign and beyond, “Expect Better. Expect Hilton.” has become Hilton’s repeated mantra to make booking with Hilton synonymous with raised expectations for a better and more hospitable experience.

Brand: Hilton
Client: Hilton Hotels & Resorts
Agency: TBWA\Chiat\Day NY
Language: English

2020_us_2020_e-5052-897_hero_1 Four Seasons Take Your Time
2019_co_2019_e-29-353_hero_1 LA MÁQUINA DEL TIEMPO Máquina Del Tiempo
2019_hk_2019_e-129-987_hero_1 Tourism HKTB Sham Shui Po

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