Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
Never a Stranger
Airbnb is a multi-billion dollar company built entirely on human hospitality, and the simple act of strangers opening their homes. But in 2014, Airbnb was relatively unknown and misunderstood. Staying in a strangers home just felt too strange. With only two months to target an all-new audience, we engineered a 7% uptick in brand awareness, double-digit lift in brand perceptions, and web traffic spikes 3-4x the baseline during broadcast airings. By going straight at the uncomfortable truth of strangers, we created a powerful celebration of Airbnbs purpose and offer.
Agency: TBWA\Chiat\Day Los Angeles
How North America Discovered The Worlds Best Travel Secret
With the largest number of properties and over 1 million guests a day, Booking.com is planet earths number one accommodation site. The problem was search marketing efforts were reaching the point of diminishing returns and brand recognition was near zero; Booking.com needed to be top of mind not just top of search results. As a consequence of our communications, North American bookings surged and the nation went from thinking Booking.Who? to saying Booking.YEAH.
Agency: Wieden+Kennedy Amsterdam