Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.



Never a Stranger

Airbnb is a multi-billion dollar company built entirely on human hospitality, and the simple act of strangers opening their homes. But in 2014, Airbnb was relatively unknown and misunderstood. Staying in a strangers home just felt too strange. With only two months to target an all-new audience, we engineered a 7% uptick in brand awareness, double-digit lift in brand perceptions, and web traffic spikes 3-4x the baseline during broadcast airings. By going straight at the uncomfortable truth of strangers, we created a powerful celebration of Airbnbs purpose and offer.

Brand: Airbnb
Client: Airbnb
Agency: TBWA\Chiat\Day Los Angeles
Language: English

2015 Wintertime Visiting HK-Exchange Christmas Gift with me

Brand: Hong Kong Tourism Board
Client: Hong Kong Tourism Board
Agency: Catch
Language: Mandarin

How North America Discovered The Worlds Best Travel Secret

With the largest number of properties and over 1 million guests a day, is planet earths number one accommodation site. The problem was search marketing efforts were reaching the point of diminishing returns and brand recognition was near zero; needed to be top of mind not just top of search results. As a consequence of our communications, North American bookings surged and the nation went from thinking Booking.Who? to saying Booking.YEAH.

Agency: Wieden+Kennedy Amsterdam
Language: English

2020_us_2020_e-5052-897_hero_1 Four Seasons Take Your Time
2019_co_2019_e-29-353_hero_1 LA MÁQUINA DEL TIEMPO Máquina Del Tiempo
2019_hk_2019_e-129-987_hero_1 Tourism HKTB Sham Shui Po

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