Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
LADAs are rarely 'the car of dreams' – they’re not chosen from the heart nor with love. They’re chosen rationally with cold calculation. In the launch campaign for updated LADA Granta models, we stopped playing the ‘options battle’ and talking about ourselves. We turned the conversation 180 dergrees, focusing on our consumer. The campaign has three short films about three people keeping a promise in difficult situations. This was only possible thanks to the support of the dependable LADA Granta. We struck consumers hearts - significantly increasing the attractiveness of Granta models and improving the image of the entire LADA brand.
Brand: LADA Granta
Client: AVTOVAZ PJSC
Language: English, Russian
Dundee: A Tourism Campaign In Disguise
We staged the reboot of 1986's Crocodile Dundee in order to show off the unique nature of Australia, and revealed during the Super Bowl it was simply a tourism campaign in disguise. One that became the most successful in Tourism Australia's history.
Brand: Tourism Australia
Client: Tourism Australia
Discover Ipswich - Humans Wanted
Ipswich’s recent tourism success has come from thinking differently, researching our audience and challenging conventional marketing. Our goal – increase Domestic Overnight Visitation. Our Google Trekker ‘Human Wanted’ campaign embraced new technology and aligned with Australia’s #1 website – Google Maps – usually applied to National Parks but we became the first region in the Southern Hemisphere to map our visitor precincts, walks and highlights. The journey to create this new visitor resource became a narrative for online audiences to maintain their interest over a year, build awareness, market the destination and reap free media coverage in the process.
Brand: Ipswich City Council
Client: Ipswich City Council