Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
An Ocean Runs Through It
Atlantis, Paradise Island, is a unique resort that is surrounded by a 14 acre waterscape providing the guest with both the adventure of waterfalls, predator lagoons with over 132 species of sea life and a casino and the serenity of aqua blue ocean water on pristine white, palm tree lined beaches. The campaign for Atlantis exploited this "comfortable adventure" experience by communicating the innovative, fish waterscape theme and the comfort and relaxation that this tropical resort provides. The "Fish Campaign" was designed to meet the objectives of building awareness of a new resort (20% total awareness), and increase calls (+20%), bookings (+30%) and average room rates (+25%) from the previous year performance of the original Merv Griffin property.
Brand: Atlantis, Paradise Island
Client: Sun International Ltd., Bahamas
Agency: Harris Drury Cohen
So Big. So Fast. So Close.
The "So Big. So Fast. So Close." campaign was developed to expand Six Flags' attendance growth by positioning Six Flags as an ideal alternative to a Disney Vacation. As 80% of U.S. households live within a day's drive of a Six Flags park, this positioning opens up a whole new market segment for Six Flags - the large percentage of families who would like to but are unable to visit Disney. Six Flags is now making strong penetration gains in outer markets with historically weak attendance due to long distances from the parks. The vast majority of total Six Flags attendance gains YTD 1995 have come from the outer markets (100+ miles always from the park) with an average outer market attendance gain of +22%, the biggest increase in the history of the parks.
Brand: Six Flags Theme Parks
Client: Six Flags Theme Parks
Agency: McCann-Erickson Dallas
MOTT 1995 Summer Campaign
The Massachusetts tourism campaign is an effective, integrated and targeted campaign whose goal is to increase summer tourism. The advertising goal is to communicate all the great reasons to take a getaway vacation here and to do it in a way that separates Massachusetts from all the other destinations.
Brand: Massachusetts Tourism
Client: Massachusetts Office of Travel & Tourism
Agency: Houston Effler Herstek Favat