Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
Taxiportation: how Citymobil brought a renewed taxi brand to the market
How can a new taxi aggregator "ride out" to the market, which is already divided by more experienced and strong competitors? Citymobil decided that another company that simply offers comfortable and cheap trips around the city will not be able to attract users who have already made their choice. So, we came up with a new philosophy of movement – Taxiportation. The results of the campaign exceeded all expectations: the travel plan was completed 3 months earlier, every 5th user download the application "Citymobil", and the verb "To taxiport" has become a common synonym for "take a taxi".
Agency: DDB Russia/Tribal
Language: English, Russian
From the couch to the Coast: Shifting perception for unprecedented ROI
The Central Coast, NSW. If you lived in Sydney in 2017 chances are you had nothing good to say about it. We developed a broad marketing initiative that transformed the Central Coast from Central Bogan to “Tourism Boom”1in just six months. How did we change perceptions so dramatically? Using digital media as an innovative research tool, we created our own 1st party data and empirically tested positionings. Data-driven insights underpinned a campaign that generated $46M in additional tourism. This paper shows how using data in new ways delivered the Coast’s highest-ever tourism numbers and a whopping ROI of 53:1.
Brand: Tourism Central Coast
Client: Tourism Central Coast
In this geotargeted marketing campaign, Tourisme Montréal won over Québec City by turning the Montreal/Quebec City rivalry into a love story. Literally. The "I've changed" campaign led to positive press coverage, an increase in hotel bookings and passionate reactions.
Brand: Tourisme Montréal
Client: Tourisme Montréal