Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
The Arrivals was a total theatre of campaign orchestration. Marketing-, media-, comms. and PR strategy worked in total unison in order for the target group to experience one whole brand story. It set out to reinforce SAS’ position as a premium airline and exceeded the primary business objective: willingness-to-pay. The KPI underpinning any success in a market as saturated and competitive as commercial aviation. Results were 12% above goal in price premium, 7% above goal in positive image effects and 17% above goal in campaign liking.
Agency: &Co. / NoA
All leading motor oil brands try to influence retailers to buy more of their products by motivation programs and bonuses. How could G-Energy brand stand out from dominating competitors? We organized a unique nomination «Tsar of sales» - Oscar analogue for best salesmen. More than 5000 participants across the country took part in the competition. We gathered 600 winners in 5 star hotel in Sochi, where at gala evening best of the best were granted prizes and recognition among colleagues.
Brand: Gazprom NeftLubricants
Client: GazpromneftLubricants LTD
Language: English, Russian
The Colorblind Viewer
Despite Tennessee having some of the most beautiful fall foliage in the country, it had to overcome the perception that there was nothing new to see, and break through competitors’ similar colorful offerings. We re-created the sense of wonder by creating the Colorblind Viewer, which allowed those with colorblindness to see the fall colors for the first time. With a smaller budget than our competitors, we leveraged shareable placements and feel-good targeting, and to deliver a powerful new perspective through video content, increasing hotel demand and revenue.
Brand: Tennessee Department of Tourist Development
Client: Tennessee Department of Tourist Development