Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

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Brand: Onomichi City
Client: Hiroshima Prefecture
Agency: I&S BBDO Inc.
Language: English

You've Gotta Have a Team: Bringing the next generation of fans into the Hyundai A-League

Football had a unique problem in Australia.
It’s the most played sport amongst kids, yet only 42% of players under 15 supported a Hyundai A-­‐League team.  Our challenge was to convert this passion for the game into fandom. 
We needed to convince kids “You’ve Gotta Have a Team”.
Enter Yoshi, a football-­‐mad kid without a team. Yoshi went on a 21,000km journey so all the teams could compete to win his support. 


Brand: Football Federation Australia
Client: Football Federation Australia
Agency: BMF
Language: English

"Don't Go There, Live There"

Seemingly capped out with the cool kids and faced with declining awareness growth, Airbnb had to reach beyond its millennial core to a broader audience. This one was accustomed to the amenities and security of traditional hotels, skeptical of Airbnb. By directly challenging how they were traveling, Dont Go There. Live There became the most successful campaign in Airbnbs history. Awareness lifted at 2x its goal, along with the most significant 6-month increase in consideration in Airbnb's history. It's how Airbnb scaled its business without losing its soul.


Brand: Airbnb
Client: Airbnb Inc.
Agency: TBWA\Chiat\Day Los Angeles
Language: English

2020_us_2020_e-5052-897_hero_1 Four Seasons Take Your Time
2019_co_2019_e-29-353_hero_1 LA MÁQUINA DEL TIEMPO Máquina Del Tiempo
2019_hk_2019_e-129-987_hero_1 Tourism HKTB Sham Shui Po
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