Effie Worldwide

Multi-Brand/Manufacturer Shopper Solution

This award will celebrate multi-brand/product/manufacturer solutions that came together to address exactly what their target shopper needed. 

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PROGRAM

2017_sme_2017_e-100-295_hero_1
Video

Your Style, Your Way

Your Style, Your Way is a Unilever personalization platform at CVS, built on the insight that hair care shoppers shop based on the end look solution they're seeking. By partnering Unilever's extensive product line with CVS's database, we could finally deliver the personal solutions to get women out of their hair rut and enjoy shopping and styling. Your Style, Your Way delivered a truly differentiated shopping experience that drove an unprecedented 15+% in category growth.

  • Brand: Dove, Suave, TRESemme
  • Client: Unilever
  • Agency: Team Unilever Shopper
2016_sme_2016_440515_hero_1
Video

Chosen by Kids

Finding the perfect toy to put under the Christmas tree is tricky. Will he play with it? What if she doesnt like it? In 2014, Walmart went directly to the source and let kids pick the top holiday toys. Chosen by Kids leveraged ratings and reviews, demonstration videos, mom bloggers, in-store demos and the only kid-curated Top Toys list on the market to break through the holiday clutter, help moms feel confident about their Christmas toy purchases.

  • Brand: Walmart
  • Client: Walmart
  • Agency: Starcom
2016_sme_2016_439983_hero_1
Video

Publix The Best Meals Happen At Home

Mom was in a rut, balancing work and home, relying too much on the convenience of fast food. She simply wanted to make meals her family would love. Enter Best Meals Happen at Home for Publix: a program that gave her easy recipes, offers and inspiration at multiple touch points, like Facebook, where recipe how-to videos where played over 21,600 times. Plus, over 92 percent used coupons regularly and 65 percent utilized recipes as inspiration. It was clear, Moms embraced Best Meals Happen at Home and family mealtime was alive.

  • Brand: Multiple including Hellmanns, Green Giant, Campbells and Hunts
  • Client: Unilever
  • Agency: Team Unilever Shopper
2017_sme_2017_e-55-909_hero_1 Procter & Gamble Scale, Sam's Club Sam's Club P&G Full Home Happy Home 16/17
2014_8729_hero_1 Safeway The Safeway Discover What's New Program
2014_7913_hero_1 Gain Driving Gain MegaBrand at Walmart
KEYWORD
ADVANCED SEARCH ▼

Questions?

To browse winners in this category from previous years