Effie Worldwide

New Product/Service Introduction

Any shopper effort used to introduce a new product or service. New products/services may include a whole new brand, a new product from an existing brand, or a new line extension.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 FINALIST Baby Dove Launch at Target Baby Dove Unilever Team Unilever Shopper See Details ►
2018 BRONZE Purina® Small Dog Squad Purina® Nestlé Purina Petcare Geometry Global See Details ►
2017 SILVER Gillette's Meet the Protectors at Walmart Gillette Fusion ProShield Procter & Gamble Saatchi & Saatchi X See Details ►
2017 BRONZE Try SomeTHiN Good GOOD THiNS Mondelez International Geometry Global See Details ►
2016 FINALIST Walmart Pickup and Delivery Walmart Walmart The Mars Agency See Details ►
2016 FINALIST COVERGIRL Full Lash Bloom COVERGIRL Procter & Gamble Grey New York See Details ►
2016 GOLD FLONASE Allergy Relief Over-the-Counter Launch FLONASE Allergy Relief GlaxoSmithKline Epsilon See Details ►
2016 SILVER Unilever Dry Spray Antiperspirant Launch Dove, Dove Men+Care, Degree, Axe Unilever Team Unilever Shopper See Details ►
2015 FINALIST Gillette Fusion ProGlide with Flexball Technology Gillette Procter & Gamble The Integer Group See Details ►
2015 GOLD Milk-Bone Brushing Chews Shopper Marketing Launch Campaign Milk-Bone Brushing Chews Big Heart Pet Brands FCB Red See Details ►