Shopper Marketing: New Product/Service Introduction

Any shopper effort used to introduce a new product or service. New products/services may include a whole new brand, a new product from an existing brand, or a new line extension.

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 BRONZE
Purina® Small Dog Squad
Purina® Nestlé Purina Petcare Geometry Global Video-player See Details ►
2018 FINALIST
Baby Dove Launch at Target
Baby Dove Unilever Team Unilever Shopper Video-player New-pdf-icon See Details ►
2017 SILVER
Gillette's Meet the Protectors at Walmart
Gillette Fusion ProShield Procter & Gamble Saatchi & Saatchi X Video-player See Details ►
2017 BRONZE
Try SomeTHiN Good
GOOD THiNS Mondelez International Geometry Global Video-player See Details ►
2016 GOLD
More Facts, Less Words
Imagina Cuervo Casa Cuervo Flock linked by Isobar Video-player New-pdf-icon See Details ►
2016 GOLD
FLONASE Allergy Relief Over-the-Counter Launch
FLONASE Allergy Relief GlaxoSmithKline Epsilon Video-player See Details ►
2016 SILVER
Unilever Dry Spray Antiperspirant Launch
Dove, Dove Men+Care, Degree, Axe Unilever Team Unilever Shopper Video-player See Details ►
2016 BRONZE
Pink and Black
Magnum Unilever LOLA-MULLENLOWE S.L.U. Video-player New-pdf-icon See Details ►
2016 BRONZE
Touch. Made Powerful
Huawei Mate S Huawei Ogilvy & Mather Shanghai Video-player New-pdf-icon See Details ►
2016 FINALIST
Hyundai Tucson - Change is Good!
Hyundai Tuscon Hyundai Motor Europe INNOCEAN Worldwide Europe GmbH Video-player New-pdf-icon See Details ►