Effie Worldwide

New Product/Service Introduction

Any shopper effort used to introduce a new product or service. New products/services may include a whole new brand, a new product from an existing brand, or a new line extension.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2014 BRONZE ZzzQuil Sleep-Aid Vicks Procter & Gamble Leo Burnett/ArcWorldwide See Details ►
2013 SILVER Febreze Car Air Freshener Launch Febreze Procter & Gamble Saatchi & Saatchi X See Details ►
2013 BRONZE The Authentic Music Game Experience Rocksmith Ubisoft Midnight Oil Creative See Details ►
2012 SILVER "Find Your Fit" G Series FIT new product launch at Walgreens Gatorade Gatorade TracyLocke See Details ►