Effie Worldwide

Shopper Marketing: New Product/Service Introduction

Any shopper effort used to introduce a new product or service. New products/services may include a whole new brand, a new product from an existing brand, or a new line extension.

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2016 SILVER Unilever Dry Spray Antiperspirant Launch Dove, Dove Men+Care, Degree, Axe Unilever Team Unilever Shopper See Details ►
2016 BRONZE Touch. Made Powerful Huawei Mate S Huawei Ogilvy & Mather Shanghai See Details ►
2016 BRONZE Pink and Black Magnum Unilever LOLA-MULLENLOWE S.L.U. See Details ►
2015 FINALIST Gillette Fusion ProGlide with Flexball Technology Gillette Procter & Gamble The Integer Group See Details ►
2015 GOLD Milk-Bone Brushing Chews Shopper Marketing Launch Campaign Milk-Bone Brushing Chews Big Heart Pet Brands FCB Red See Details ►
2015 BRONZE Swaddlers for the life of your Baby Pampers Swaddlers Procter & Gamble Saatchi & Saatchi X See Details ►
2014 BRONZE ZzzQuil Sleep-Aid Vicks Procter & Gamble Leo Burnett/ArcWorldwide See Details ►
2014 BRONZE Tide Pods Innovation at Walmart Shelf Tide Procter & Gamble Saatchi & Saatchi X See Details ►
2013 SILVER Febreze Car Air Freshener Launch Febreze Procter & Gamble Saatchi & Saatchi X See Details ►
2013 BRONZE The Authentic Music Game Experience Rocksmith Ubisoft Midnight Oil Creative See Details ►