Effie Worldwide

Single-Retailer Program: Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2013 GOLD Kellogg's Walmart Back-to-School Program Kellogg's The Kellogg Company The Integer Group See Details ►
2013 SILVER Diet Coke and Target Young Designer Challenge Diet Coke Coca-Cola North America Wieden+Kennedy See Details ►
2013 BRONZE Febreze Fall and Holiday Innovation Plan Febreze Procter & Gamble Saatchi & Saatchi X See Details ►
2013 BRONZE Follow Lolo Run Procter & Gamble Procter & Gamble Upshot See Details ►
2012 FINALIST Mom's Hydration Wingman vitaminwater The Coca-Cola Company Ammirati See Details ►
2012 FINALIST Sam's Club Gift Card Program Procter & Gamble Procter & Gamble Saatchi & Saatchi X See Details ►
2012 GOLD "Every Day is Different" Regimen-Driving Platform Always and Tampax Procter & Gamble Saatchi & Saatchi X See Details ►
2012 GOLD The Art of Shopper Marketing: Purex's Shock and Awe at Walmart Purex HENKEL Zooka Creative See Details ►
2012 SILVER Swiffer Project Jack Co-Marketing Campaign Swiffer Procter & Gamble Saatchi & Saatchi X See Details ►