Commerce & Shopper: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail mass merchant chain.



Cheerios Moments of Good

By using the scale of retail brands like Walmart and Cheerios to bring goodness and infectious positive energy into the world, while surprising shoppers with random acts of goodness, the Moments of Good program proves that freely sharing goodness and happiness can not only delight shoppers, improve engagement and drive a 16% sales list on participating products; it can also lift the entire Walmart cereal category 1.45%

Brand: Cheerios
Client: General Mills
Agency: Shopperworks
Language: English

Rhythm of Love Wall

We consider how to create an unique and interesting experience for the CSR program for 7-ELEVEN which owns the most convenience stores in Taiwan to attract people? We found a strong reason to believe – convenience store are the easiest and common place for loose change to happen. Hence, we created the “Rhythm of Love Wall” donation box. In order to show our gratitude to donators, we develop every pair of hands to produce authentic clapping sound and motion like real human hand. Idea: Every coin donated with love deserves a loving encouragement. People will receive a different applause each time when they insert coins. This not only gives a direct gratitude for their good deeds, at the same time, people could feel the joy of being encouraged. It makes them want to give more!

Brand: 7-ELEVEN Taiwan CSR
Client: Uni-President
Language: Mandarin

Eggo Waffle Bar Food Truck

Eggo, the beloved toasted waffle, wasn’t making it beyond the breakfast table being stuck in the freezer at Walmart. So getting out of aisle resulted in The Eggo Waffle Bar Food Truck roaming Texas and inspiring shoppers with tasty new combinations and waffle-themed fun. The results saw the frozen aisle become a shopper destination with an increased buy rate from 1 Eggo item per basket to 4 total Eggo items per basket at activation stops. Changing shoppers’ perceptions of Eggo waffles forever.

Brand: Eggo
Client: The Kellogg Company
Agency: The Integer Group
Language: English

2020_cse_2020_e-4815-542_hero_1 MillerCoors Pints and Plates Pizza Pairings at Walmart
2020_cse_2020_e-5075-769_hero_1 TRISCUIT Crackers TRISCUIT Wheat Story
2020_cse_2020_e-5254-756_hero_1 Kraft Heinz, General Mills and PepsiCo Publix’s “Recipe for Happiness”

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