Commerce & Shopper: Single-Retailer Program- Mass Merchants
For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail mass merchant chain.
Love Your Feet: Amop Pedi Perfect launch at Target
Launching a product into a low-engagement category is tough. But when the product isnt placed in an intuitive location, the challenge magnifies. So to launch Amop Pedi Perfect, we boldly broke out of the foot care aisle. Engaging our beauty-minded Target guest during peak moments of self-indulgence and tactically redirecting her to the foot care aisle, we inspired her to embrace Amop, and her feet, as part of her beauty routine. The result? A U.S. foothold for Amop and a significant increase in foot care category sales at Target.
Brand: Amop Pedi Perfect
Agency: IN Marketing Services
Alcon's Howard and the Amazing Eye Exam
How do you make parents and retailers pay attention to your eye care brands when they are not part of the shopping list during Back-to-School season? By creating an activation born from an unacknowledged insight that your eyes are the most important learning tool; not your typical "school supplies." Alcon partnered with the nation's biggest Back-to-School destination, Walmart, to help parents set their and kids up for success by supporting their kids most powerful learning tool (their eyes). This program featured a charming eBook, and leveraged an experience-based, omni-channel approach to reach parents and kids and bring the importance of eye care into focus. To date, this program has delivered a 262% increase in sales vs the previous year, has led to a +3.5% increase in share, and more importantly shed light on the importance of eye care in setting kids up for academic success.
Agency: Leo Burnett/Arc