Commerce & Shopper: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail mass merchant chain.

FILTER BY:

PROGRAM

Real Women of Depend(R)

With the launch of New DEPEND® Silhouette® Active Fit* Underwear, our most premium female product to date, we were charged by Walmart to grow the total category and bring in new users in an increasingly crowded aisle. Success meant convincing bladder-leakage pad shoppers, who refused to shop for “old-people diapers,” that DEPEND® was actually designed for active women just like them. Through a uniquely relatable customized program we were able to change shopper perceptions, and their behavior, resulting in significant incremental sales gains for DEPEND® and for Walmart.


Brand: Depend
Client: Kimberly-Clark Corp.
Agency: Geometry Global
Language: English

Discover JD House


Brand: JD.COM
Client: JD.COM
Agency: Cheil
Language: Chinese

Nestle Celebrates its 150th anniversary-Tmall Colorful Planet of Wonders


Brand: Nestle
Client: Nestle China
Agency: Ogilvy & Mather Beijing
Language: Chinese

2020_cse_2020_e-4815-542_hero_1 MillerCoors Pints and Plates Pizza Pairings at Walmart
2020_cse_2020_e-5075-769_hero_1 TRISCUIT Crackers TRISCUIT Wheat Story
2020_cse_2020_e-5254-756_hero_1 Kraft Heinz, General Mills and PepsiCo Publix’s “Recipe for Happiness”
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years