Commerce & Shopper: Single-Retailer Program- Mass Merchants
For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail mass merchant chain.
Real Women of Depend(R)
With the launch of New DEPEND® Silhouette® Active Fit* Underwear, our most premium female product to date, we were charged by Walmart to grow the total category and bring in new users in an increasingly crowded aisle. Success meant convincing bladder-leakage pad shoppers, who refused to shop for old-people diapers, that DEPEND® was actually designed for active women just like them. Through a uniquely relatable customized program we were able to change shopper perceptions, and their behavior, resulting in significant incremental sales gains for DEPEND® and for Walmart.
Client: Kimberly-Clark Corp.
Agency: Geometry Global