Commerce & Shopper: Single-Retailer Program- Mass Merchants
For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail mass merchant chain.
Made with American Jobs
Shoppers want to buy products manufactured in the U.S., so we showcased P&G factory workers who make the products she trusts Crest and Tide and linked them to factories in U.S. hometowns. We shared this message in traditional media, online, and in-store, resulting in a 29% increase in merchandising that grew share in all featured categories. The results are significant as it is the first time brands were able to be linked and gain scale across one cohesive platform that was a key initiative of Walmart beyond a seasonal event.
Brand: Tide, Bounty, Crest, Oral B + Other P&G Brands
Client: Procter & Gamble
Agency: Saatchi & Saatchi X
We Got U at Walmart
In 2013, feminine care products at Walmart weren't connecting with the millennial shoppers, the category was declining, and competition was fierce.
But the U by Kotex "little black box" was ready for the challenge. With "We Got U at Walmart", Kotex shook up category norms with a modern approach:
connecting feminine care shopping to things women actually like. The results? U by Kotex captured highly valued retail space, saw double-digit sales and share increases during key drive periods and increased brand conversion by over 3.5 points! U by Kotex showed everyone the force they really are.
Brand: U by Kotex
Agency: Geometry Global
Effortless Meals by Coke and Walmart
The economy was still recovering and shopper budgets were tight. Competition was fierce. Coke was losing sales at Walmart and needed a game changer to reverse the trend and get Coke back in shopper's baskets. We looked at the busy Walmart mom and sought to create a series of meaningful occasions to bring her back to Walmart. Effortless Meals at Walmart combined Coke with prepared foods from the Walmart deli- transforming the deli into a new quick meal destination for busy moms to stop in, grab a meal and go.