Brand Experience: Live + AR/VR/Digital

For brand experiences that include both live event, and augmented/virtual reality/digital components



Lysol Laundry

Lysol had earned its way into households with a promise to kill 99.9% of germs.  But today, with new, natural category entrants, moms thought Lysol was too harsh.  So how were we going to convince moms we were gentle enough for even their kids’ clothes as we launched into the entirely new category of laundry?  By showing moms that the items their kids love the most are actually the germiest, we increased sales of Lysol Laundry Sanitizer by 58.3% and proved to moms that they could trust Lysol – everyday.

Brand: Lysol
Client: Reckitt Benckiser
Agency: McCann New York
Language: English

Keeping Fortnite Fresh

When popular video game Fortnite announced a new game mode called Food Fight, Wendy’s found a way in: we destroyed in-game burger freezers alongside gamers for more than nine hours. We not only successfully entered the world of Fortnite, we changed it, as game developers removed burger freezers from Fortnite.

Brand: Wendy's
Client: Wendy's
Agency: VMLY&R
Language: English


To celebrate the 50th Anniversary of the Apollo 11 Moon Landing, the JFK Presidential Library and Museum was looking to drive awareness with younger audiences of President Kennedy’s bold vision for the space program and the Apollo 11 mission. That’s why we reimagined the Apollo 11 Mission as if it happened today. JFK Moonshot was a fully-synchronized augmented reality re-enactment of Apollo 11 where every moment, maneuver, and milestone unfolded in real time, second-by-second, precisely 50 years later. Because history is best remembered when experienced.

Brand: John F. Kennedy Presidential Library & Museum
Client: John F. Kennedy Presidential Library & Museum
Agency: Digitas
Language: English

2019_us_2019_e-3541-940_hero_1 JetBlue Pie In The Sky
2019_us_2019_e-4120-403_hero_1 FM Global FM Global Earthquake Simulator
2018_ar_2018_06_hero_1 Honda Motor Argentina Airbag

Filter by:
+ Add More Filters

To browse winners in this category from previous years