Brand Experience: Live + AR/VR/Digital

For brand experiences that include both live event, and augmented/virtual reality/digital components

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Lysol Laundry

Lysol had earned its way into households with a promise to kill 99.9% of germs.  But today, with new, natural category entrants, moms thought Lysol was too harsh.  So how were we going to convince moms we were gentle enough for even their kids’ clothes as we launched into the entirely new category of laundry?  By showing moms that the items their kids love the most are actually the germiest, we increased sales of Lysol Laundry Sanitizer by 58.3% and proved to moms that they could trust Lysol – everyday.


Brand: Lysol
Client: Lysol
Agency: McCann New York
Language: English

¿Qué planeta me vas a heredar? 


Brand: TACO BELL
Client: TACO BELL
Agency: GARNIER BBDO
Language:

Pokefest

Taking advantage of the Pokemon Go trend that required interaction with physical points known as Poke Stops, we searched for areas with higher concentration of stops. The zones were branded as a point of by using purchased items to personalize the user´s experience when receiving a reward. Two events were conceptualized and we promoted attendance through social networks. Results in 10 campaign days:  162 million impressions (Goal: 18M impressions)  Attendees: 38,000 (target: 8,000 attendees)  The new channel allowed us to achieve 1.3M impressions in an 8-hour period.


Brand: Tigo
Client: Tigo
Agency: Feat Mia
Language: Spanish

2019_us_2019_e-3541-940_hero_1 JetBlue Pie In The Sky
2019_us_2019_e-4120-403_hero_1 FM Global FM Global Earthquake Simulator
2018_ar_2018_06_hero_1 Honda Motor Argentina Airbag
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