Brand Experience: Live + AR/VR/Digital
For brand experiences that include both live event, and augmented/virtual reality/digital components
Lysol had earned its way into households with a promise to kill 99.9% of germs. But today, with new, natural category entrants, moms thought Lysol was too harsh. So how were we going to convince moms we were gentle enough for even their kids’ clothes as we launched into the entirely new category of laundry? By showing moms that the items their kids love the most are actually the germiest, we increased sales of Lysol Laundry Sanitizer by 58.3% and proved to moms that they could trust Lysol – everyday.
Agency: McCann New York
Taking advantage of the Pokemon Go trend that required interaction with physical points known as Poke Stops, we searched for areas with higher concentration of stops. The zones were branded as a point of by using purchased items to personalize the user´s experience when receiving a reward. Two events were conceptualized and we promoted attendance through social networks. Results in 10 campaign days: 162 million impressions (Goal: 18M impressions) Attendees: 38,000 (target: 8,000 attendees) The new channel allowed us to achieve 1.3M impressions in an 8-hour period.
Agency: Feat Mia