Effie Worldwide

Positive Change - Social Good: Brands

Recognizing brands that are making the world a better place by using the power of their communications platforms for "good."  This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he




Care Counts

For more than one hundred years, Whirlpool has been committed to building appliances that enable the everyday care so necessary for families to thrive. That's why, when we found out kids were missing school because they lack clean clothes - we knew that we had to do something. Whirlpool created the Care Counts program to see how something as important as attendance rates could be impacted by the simple act of laundry. Whirlpool changed kids lives for the better by enabling them to succeed, increasing attendance rates by 93%.

  • Brand: Whirlpool
  • Client: Whirlpool
  • Agency: DigitasLBi

Like A Girl Emojis

Always launched the #LikeAGirl movement in 2014 with the objective of stopping the drop in confidence girls experience at puberty by taking on culturally relevant, but social damaging issues. This year we took on the stereotypical depiction of girls in emojis. By only showing girls wearing pink and doing their nails, these emojis subtly reinforced society's prejudices towards girls.We rallied girls around the world to demand new, non-stereotypical emojis. 

  • Brand: Always
  • Client: Procter & Gamble
  • Agency: Leo Burnett/Arc

Cigarettes Out. Health In.

It takes a bold company to take a potential $2 billion hit to the bottom line. Thats just what CVS Health did when they removed tobacco from their stores in order to better the health of their customers. This news helped reshape how CVS was perceived in America, but more than that, CVS wanted to maximize the impact of this decision. We created a movement that inspired people to quit smoking and breathe easier through a variety of content that millions of people engaged with including First Lady Michelle Obama.

  • Brand: CVS Health
  • Client: CVS Health
  • Agency: BBDO New York
2017_pos_2017_e-2026-597_hero_1 Vaseline Brand The Vaseline Healing Project
2017_pos_2017_e-1785-757_hero_1 U by Kotex The Period Projects
2017_pos_2017_e-2212-928_hero_1 Subaru of America #MakeADogsDay


To browse winners in this category from previous years