Effie Worldwide

Positive Change - Social Good: Brands

Recognizing brands that are making the world a better place by using the power of their communications platforms for "good."  This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he

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Video

The Power of SHE

Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%. 

  • Brand: State Street Global Advisors
  • Client: State Street Global Advisors
  • Agency: McCann New York
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Video

Last Laugh

  • Brand: Indian Association of Palliative Care
  • Client: Indian Association of Palliative Care (IAPC)
  • Agency: Medulla Communications Pvt. Ltd.
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Pdf

Care Counts

One year ago, Whirlpool told the world about Care Counts™, a program that fights absenteeism by installing washers and dryers in schools to remove one small but important barrier to attendance, access to clean clothes. Encouraged by the success of the pilot program, Whirlpool more than doubled the number of schools from 17 to 39 for the 2016-2017 school year. The results were exceptional with over 86% of the students at risk for chronic absenteeism increasing their attendance.

  • Brand: Whirlpool
  • Client: Whirlpool
  • Agency: DigitasLBi Chicago
2018_in_2018_153_hero_1 World For All World for All
2018_in_2018_152_hero_1 Maharashtra Dyslexia Association Dancing Letters
Blog_image The Humsafar Trust Combat people's anti-transgender hysteria in public toilets
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