Effie Worldwide

Positive Change - Social Good: Brands

Recognizing brands that are making the world a better place by using the power of their communications platforms for "good."  This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2013 FINALIST A Hunt for Happiness Zappos Zappos Mullen See Details ►
2013 GOLD Small Business Saturday American Express American Express Company Digitas See Details ►
2013 SILVER Healing a Profession from the Inside-Out Johnson & Johnson Johnson & Johnson BBDO New York See Details ►
2013 BRONZE Finding Our Strength Brawny Georgia-Pacific DDB New York See Details ►
2012 FINALIST Win One, Give One Betty Crocker: Fruit Flavored Snacks General Mills Ultra Creative See Details ►
2012 FINALIST LG Text Ed with Jane Lynch LG LG Electronics MobileCommUSA Alcone Marketing See Details ►
2012 GOLD Convincing Youth Not To Text AT&T AT&T BBDO New York See Details ►
2012 BRONZE Small Business Saturday American Express OPEN American Express Company CP+B See Details ►
2012 BRONZE Walk with Walgreens Walgreens Walgreens Leo Burnett/Arc Worldwide See Details ►
2011 GOLD "Before you text, give it a ponder." LG Mobile LG Electronics MobileComm USA Young & Rubicam See Details ►