Positive Change - Social Good: Brands

Recognizing brands that are making the world a better place by using the power of their communications platforms for "good."  This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he

2024 BRONZE

‘Khel Kood aur Khayal’

Electrocution is one of the leading causes of death among children in hazard prone areas of Karachi. Despite reoccurring incidents, negligence towards safety culture within these communities prevail; children being the most vulnerable. We built upon the insight that children need to be communicated about safe behaviors in child-friendly & playful manner to have a lasting impact. We crafted our campaign ‘Khel Kood aur Khayal’ depicting safe & unsafe behaviors through journey of 2 animated characters Aima & Mahad in form of an interactive storybook and an animated short film.

Brand: K-Electric
Client: K-Electric Limited
Agency: K-Electric Limited
Language: English

2024 BRONZE

Women's Day

JazzCash's Women’s Day campaign highlighted the paradox of women managing household budgets without their own bank accounts. Our DVC’s thoughtful social experiments and our strategic event activations at women-centric hubs where JazzCash advocated for and facilitated women opening JazzCash Mobile Wallets. This Digital + On-ground approach led to a significant rise in women account holders from 22% to 30%, marking an over 36% increase. Furthermore, 500 female merchants were on-boarded on the merchant app. JazzCash’s efforts successfully created a positive narrative around women’s financial inclusion, effectively walking the talk.

Brand: JazzCash
Client: JazzCash – Jazz
Agency: Fishbowl (Pvt) Ltd
Language: English

2024 BRONZE

The Hardest Subject: How ITV’s “Britain Get Talking” used the mechanics of schools to enable mental health conversations at home

A cost of living crisis, a pandemic and troubling world events were impacting children’s mental health like never before. Since 2017, mental health had declined in almost 40% of schoolchildren aged 6-16. This World Mental Health Day, ITV’s “Britain Get Talking” campaign worked with schools across Britain to set a different kind of homework, tackling the hardest subject of all: what’s on our minds.

Brand: ITV
Client: ITV PLC
Agency: Uncommon Creative Studio
Language: English

FINALISTS

Boots Boots & No7 Menopause: Real Change Comes From Within

Act Pawsi+ive Pet City Act Pawsi+ive Pet City

Cosmote Chronos Cosmote Chronos