Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
FILTER BY:
PROGRAM
2022 BRONZE
We are the NHS: Live 1000 Lives
The past two COVID-19 years have reminded everyone of the importance of the NHS. However, they have also heightened the belief that working in the NHS is all about sacrifice.
We launched ‘Live 1000 Lives’ to remind people of the personal benefits of a career in the NHS. It’s a career where you experience life in all its richness allowing you to grow and develop like no other career.
We inspired tens of thousands of people to embark on meaningful careers in the NHS, saving millions of pounds in alternative staff costs, delivering the continued protection of the nation’s health.
Brand:
NHS England
Client:
NHS England
Agency:
MullenLowe Group UK
Language:
English
2021 GOLD
Back to School
Sandy Hook Promise needed to recapture America's attention as the 2019-20 school year began. So we did what any brand that provides school essentials would do: we launched our own back-to-school campaign. With over 3.9 billion impressions, shares from 11 presidential candidates, and outpourings of emotion around the country, we brought the terrifying 'new normal' of gun violence to life and redefined what a back-to-school campaign could be. But most importantly, we supported Sandy Hook Promise's mission to empower each of us to stop a shooting before it can happen.
Brand:
Sandy Hook Promise
Client:
Sandy Hook Promise
Agency:
BBDO New York
Language:
English
2021 SILVER
We Are The NHS: Then, Now, Always
"After years of real-term funding cuts, staff shortages and costly recruitment practices, we narrowed the staff shortfall, delivered unprecedented applications, and built a future-facing NHS recruitment legacy.
We’ve done it in a year where securing the future NHS workforce was fundamental to protecting the nation’s health as Britain faced its greatest threat since World-War-Two with Covid-19.
“Then, now, always” is a rallying call to arms; an intimate, authentic celebration of the million+ staff who tirelessly care for the sick and put their lives on the line.
This is not a story of success. This is a story of survival."
Brand:
NHS England
Client:
NHS England
Agency:
MullenLowe London
Language:
English
FINALISTS
Brook
Never Sent without Consent
Theirworld
Infinity Classroom
The ONE Campaign
#PassTheMic
