Effie Worldwide

Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro





With gun violence in the US outpacing other developed nations, the need for change is clear. But the debate around solutions has largely fallen on deaf ears due to the politicized nature of the conversation. Sandy Hook Promise reframed the national debate around gun violence to focus on people, not politics. Our film showcased the fact that gun violence is preventable, when you know the signs. This message struck a chord, garnering billions of impressions, 115 Million views, and an 11X increase in signups to their Promise Leader Program.

  • Brand: Sandy Hook Promise
  • Client: Sandy Hook Promise
  • Agency: BBDO New York

The Florida Man Project

With volunteerism at a 14-year low, Big Brothers Big Sisters Tampa Bay had a problem: too many Little Brothers. In order to convince Florida men to become Big Brothers, we recruited the help of an unexpected ally: The Florida Man. Known around the internet for outrageous feats, we created our own clickbait that surprised users with meaningful mentorships. By encouraging Florida men to make Florida proud, we increased Big Brother sign ups and gave BBBSTB the best month of male sign ups on record!

  • Brand: Big Brothers Big Sisters of Tampa Bay
  • Client: Big Brothers Big Sisters of Tampa Bay
  • Agency: 22squared

Kids are Tougher than the Streets

This case is about the toughest people in one of the toughest warzones.  They’re not soldiers, cops or gangsters.  They’re children.  And they make the tough choice to defiantly reject crime on their streets.  Instead, they choose hope by joining a safe-haven called Off The Street Club.  Our “Hope is Tougher” campaign raised the most money in the Club’s history – 20% more than previous years and enough to keep 3,000 kids off the streets.  And it proved that thoughtful strategy and communications can make a difference in people’s lives.

  • Brand: Off The Street Club
  • Client: Off The Street Club
  • Agency: Energy BBDO
2018_pos_2018_e-2703-916_hero_1 Illinois Council Against Handgun Violence Teddy Gun
2018_pos_2018_e-2834-500_hero_1 Naughty Bags Reinventing the Condom
2018_pos_2018_e-2836-837_hero_1 Milwaukee Public Library Library Out Loud


To browse winners in this category from previous years