Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2021 GOLD
Back to School
Sandy Hook Promise needed to recapture America's attention as the 2019-20 school year began. So we did what any brand that provides school essentials would do: we launched our own back-to-school campaign. With over 3.9 billion impressions, shares from 11 presidential candidates, and outpourings of emotion around the country, we brought the terrifying 'new normal' of gun violence to life and redefined what a back-to-school campaign could be. But most importantly, we supported Sandy Hook Promise's mission to empower each of us to stop a shooting before it can happen.
Brand:
Sandy Hook Promise
Client:
Sandy Hook Promise
Agency:
BBDO New York
Language:
English
2021 SILVER
We Are The NHS: Then, Now, Always
"After years of real-term funding cuts, staff shortages and costly recruitment practices, we narrowed the staff shortfall, delivered unprecedented applications, and built a future-facing NHS recruitment legacy.
We’ve done it in a year where securing the future NHS workforce was fundamental to protecting the nation’s health as Britain faced its greatest threat since World-War-Two with Covid-19.
“Then, now, always” is a rallying call to arms; an intimate, authentic celebration of the million+ staff who tirelessly care for the sick and put their lives on the line.
This is not a story of success. This is a story of survival."
Brand:
NHS England
Client:
NHS England
Agency:
MullenLowe London
Language:
English
2021 BRONZE
Cut Out the Bullshit
2020 was the most deadly year for gun violence in America on record. But with the torrent of overlapping crises in the news, the gun violence crisis was getting lost. How could Change the Ref, run by Manuel Oliver in memory of his son Joaquin, maintain attention for the white-hot gun control issue among its harshest critics (white male gun owners)? With just $1,000, we found the answer at the intersection of fathers, sons and America’s favorite pastime: Baseball.
Brand:
Change the Ref
Client:
Change the Ref
Agency:
MullenLowe U.S.
Language:
English
FINALISTS
Theirworld
Infinity Classroom
The ONE Campaign
#PassTheMic
The National Center for Missing and Exploited Children
Runaway Train 25
