Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2019 GRAND

Boranka

Od pepela izgorenog drveća napravljene su jedinstvene bojice – Boralice pomoću kojih su svi građani mogli nacrtati svoje drvo i uključiti se, putem web stranice boranka.hr, u akciju pošumljavanja požarišta Dalmacije. Iz običnog crnog pepela je tako pokrenuta najveća zelena volonterska akcija ikad organizirana u Hrvatskoj. U 8 tjedana, posađeno je 25.000 stabala uz pomoć 2.500 volontera, te 3.900.000 kuna donacija (u novcu, materijalu, uslugama i PRu) kako bi crna požarišta ponovo postala zelena.

Brand: Društvena akcija pošumljavanja
Client: Savez izviđača Hrvatske
Agency: Imago Ogilvy

2019 GOLD

7-Second Resumes

Grads of Life needed a campaign that could transform the perceptions and practices of hiring managers and give opportunity youth a fair chance at employment. 7-Second Resumes was an innovative video format that broke through short attention spans and highlighted the overlooked life skills of these youth. By significantly increasing candidate familiarity and perceptions, we grew average monthly web inquiries from 2 to 45 and changed the way companies view nontraditional talent.

Brand: Grads of Life
Client: Grads of Life
Agency: 22squared

2019 GOLD

WeCounterHate

Fighting hate speech through awareness, education or yelling doesn’t work, it just fuels it. Instead, we built an AI-driven bot that identifies hate speech on Twitter, and then sends an automated reply to hate speech authors that they needed to make an impossible decision: retweet and fund a donation to an anti-hate organization or delete their tweet. To date, 9 million fewer people have been exposed to hate speech on Twitter.

Brand: WeCounterHate
Client: Life After Hate
Agency: POSSIBLE - Seattle

FINALISTS

Milwaukee Public Library How One Library Wrestled for Relevance and Won

Seattle's Union Gospel Mission Lost Angels

Get America Covered Coverage Coalition: A Call to Action