Effie Worldwide

Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

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Video

Opening the door for breast self-examination in rural India

  • Brand: Narayana Health
  • Client: Narayana Health
  • Agency: McCann Worldgroup India
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Video
Pdf

Evan

With gun violence in the US outpacing other developed nations, the need for change is clear. But the debate around solutions has largely fallen on deaf ears due to the politicized nature of the conversation. Sandy Hook Promise reframed the national debate around gun violence to focus on people, not politics. Our film showcased the fact that gun violence is preventable, when you know the signs. This message struck a chord, garnering billions of impressions, 115 Million views, and an 11X increase in signups to their Promise Leader Program.

  • Brand: Sandy Hook Promise
  • Client: Sandy Hook Promise
  • Agency: BBDO New York
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Video
Pdf

The Florida Man Project

With volunteerism at a 14-year low, Big Brothers Big Sisters Tampa Bay had a problem: too many Little Brothers. In order to convince Florida men to become Big Brothers, we recruited the help of an unexpected ally: The Florida Man. Known around the internet for outrageous feats, we created our own clickbait that surprised users with meaningful mentorships. By encouraging Florida men to make Florida proud, we increased Big Brother sign ups and gave BBBSTB the best month of male sign ups on record!

  • Brand: Big Brothers Big Sisters of Tampa Bay
  • Client: Big Brothers Big Sisters of Tampa Bay
  • Agency: 22squared
2018_pos_2018_e-2836-837_hero_1 Milwaukee Public Library Library Out Loud
2018_in_2018_150_hero_1 IndusInd Bank THE OTHER MEN IN BLUE
2018_in_2018_146_hero_1 Godrej HIT Why a nudge is better than a push: A case study by Godrej HIT
KEYWORD
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