Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
"Even An Asshole Can Save A Life"
How do you inspire the most eligible but under-indexed group, millennial males, to register to become an organ donor? Meet Coleman Sweeney; the world's biggest asshole.
- Brand: Donate Life America
- Client: Donate Life America
- Agency: The Martin Agency
Bedstock: Playing Music From Our Bed For Kids Stuck In Theirs
This is a story about what smart thinking can achieve when your marketing budget is zero dollars. Welcome to Bedstock. The world's first and only music festival played entirely from bed for children stuck in theirs. An event that generated over 138M media impressions for MyMusicRx, the flagship charity of the Children's Cancer Association, and an increase of 179% in Total Revenue and 233% in Gifts. All achieved with $0 budget.
- Brand: MyMusicRx for the Children's Cancer Association
- Client: Children's Cancer Association
- Agency: Anomaly
I Am A Witness
Bullying is mobile. Over 40% of teens experience cyberbullyingsometimes with tragic consequences. The I Am a Witness campaign gave teens a way to push back by enabling witnesses of bullying to snuff it out. The campaign created an emoji, the first of its kind, that gave the silent majority of witnesses a way to call out abuse and the abusers as it happened. With an innovative interactive video, influencer programs and a simple message, I Am a Witness gave teens a simple, powerful tool to reduce a corrosive problem.
- Brand: Ad Council
- Client: Ad Council
- Agency: Goodby Silverstein & Partners