Effie Worldwide

Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro




"Even An Asshole Can Save A Life"

How do you inspire the most eligible but under-indexed group, millennial males, to register to become an organ donor? Meet Coleman Sweeney; the world's biggest asshole.

  • Brand: Donate Life America
  • Client: Donate Life America
  • Agency: The Martin Agency

Bedstock: Playing Music From Our Bed For Kids Stuck In Theirs

This is a story about what smart thinking can achieve when your marketing budget is zero dollars.  Welcome to Bedstock.  The world's first and only music festival played entirely from bed for children stuck in theirs.  An event that generated over 138M media impressions for MyMusicRx, the flagship charity of the Children's Cancer Association, and an increase of 179% in Total Revenue and 233% in Gifts.  All achieved with $0 budget.

  • Brand: MyMusicRx for the Children's Cancer Association
  • Client: Children's Cancer Association
  • Agency: Anomaly

I Am A Witness

Bullying is mobile. Over 40% of teens experience cyberbullying—sometimes with tragic consequences. The “I Am a Witness” campaign gave teens a way to push back by enabling witnesses of bullying to snuff it out. The campaign created an emoji, the first of its kind, that gave the “silent majority” of witnesses a way to call out abuse and the abusers as it happened. With an innovative interactive video, influencer programs and a simple message, “I Am a Witness” gave teens a simple, powerful tool to reduce a corrosive problem.

  • Brand: Ad Council
  • Client: Ad Council
  • Agency: Goodby Silverstein & Partners
2017_pos_2017_e-2112-889_hero_1 FDA Center for Tobacco Products “The Real Cost” Run Like Hell
2016_na_2016_441249_hero_1 The Clinton Foundation Not there
2016_na_2016_438498_hero_1 SUPGV - States United... Guns With History


To browse winners in this category from previous years