Integrated Marketing Communications
The Arrivals was a total theatre of campaign orchestration. Marketing-, media-, comms. and PR strategy worked in total unison in order for the target group to experience one whole brand story. It set out to reinforce SAS’ position as a premium airline and exceeded the primary business objective: willingness-to-pay. The KPI underpinning any success in a market as saturated and competitive as commercial aviation. Results were 12% above goal in price premium, 7% above goal in positive image effects and 17% above goal in campaign liking.
Agency: &Co. / NoA
Colorista L'Oréal Paris
Our challenge was to encourage young women to engage with a category of products generally used by females over the age of 50 to cover their grey hair.
Our idea was to reframe Colorista, the product, from hair dye to hair makeup. We reinvented our communication approach by taking inspiration from assets and channels generally used in the makeup category.
French value shares increased by 760% in 7 weeks; Russian sales reached 25% of L’Oréal Paris’ hair colour bestseller Casting Crème Gloss in 2 months.
Client: L'Oréal Paris
Agency: McCann Paris
How the Bald one earned a spot on the couch
Parimatch faced a problem - the potential for growth was limited by category penetration (<10% TA), which was caused by negative bookmaking perception in the CIS. It was possible to ensure the business growth indicators by changing the attitude to bookmaking and expanding the TA. Using non-standard sitcom format with TOP national stars of Kvartal 95 and multi-channel approach we presented Parimatch and betting to the masses as a harmonious part of the modern lifestyle and family comfort of Ukrainians. 10% of those who have not previously bet on sports, want to learn more about the service. 12% of those who had not previously bet on the sport, talked about the improvement of the brand’s perception Thanks to the videos, the public realized that "betting is fun" and "activity for the whole family".
Agency: Digital Choo Marketing Agency