Effie Worldwide

Carpe Diem - Services

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or service in a bright spotlight and creating immediate and measurable impact.




Kids are Tougher than the Streets

This case is about the toughest people in one of the toughest warzones.  They’re not soldiers, cops or gangsters.  They’re children.  And they make the tough choice to defiantly reject crime on their streets.  Instead, they choose hope by joining a safe-haven called Off The Street Club.  Our “Hope is Tougher” campaign raised the most money in the Club’s history – 20% more than previous years and enough to keep 3,000 kids off the streets.  And it proved that thoughtful strategy and communications can make a difference in people’s lives.

  • Brand: Off The Street Club
  • Client: Off The Street Club
  • Agency: Energy BBDO

Reach Across the Aisle

In politics, when opposing sides come together to reach a higher goal, it's called "reaching across the aisle".  To demonstrate what people are capable of when they set differences aside, JetBlue put a plane full of complete strangers to the test: Embrace compromise and unanimously agree on a single destination to win round-trip tickets to that destination. Our attention-grabbing experiment increased consideration and commitment for JetBlue, earning $1.37MM in media, and inspiring us all for just $305K in campaign spend.

  • Brand: JetBlue Airways
  • Client: JetBlue Airways
  • Agency: MullenLowe U.S.

YWCA #NotOkay

Violence against women is a known issue, but one that is easily overlooked because both the crime and victims usually remain behind closed doors. Its a dark subject that nobody likes to talk about. Yet, this same violence surrounds us in pop culture everyday and often laughed at. Our campaign exposes this and uses it to provoke the conversation to help generate awareness for the cause with zero media budget. In other words: violence against women is #NOTokay.

  • Brand: YWCA Canada
  • Client: YWCA Canada
  • Agency: Juniper Park\TBWA
2018_na_2018_e-3241-910_hero_1 IBM IBM Invents the World’s First Thinking Sculpture
2017_na_2017_e-1799-013_hero_1 American Family Insurance Dad Insurance
2017_na_2017_e-1910-137_hero_1 Dove Dove Hair


To browse winners in this category from previous years