Agricultural, Industrial & Building
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"Model Factory" Turns IBM from Outsider to Influencer
We realized “Industry 4.0” sounds like a big, scary threat for VPs of manufacturing, so our gamified factory makes the complex future tangible. No detail was spared in the digital 3D construction of “Model Factory.” Machine animations and interactions between “floor workers” seamlessly deliver the audience into the world of the game. Repurposing the simulation into a 2D HTML5 format reduced lag-time without compromising the design of the experience. In a single execution, Model Factory drove purchase interest, validated leads, an astounding ROMI, and achieved 22x our revenue goal.