Effie Worldwide

Agricultural, Industrial & Building

All related products, materials, tools and services.

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2017_fr_2017_38_hero_1
Video

On fait tout pour que ce soit beau chez vous

  • Brand: Saint Maclou
  • Client: Saint Maclou
  • Agency: Proximity BBDO
2016_mx_2016_1010_hero_1
Video
Pdf

20 years without potholes

  • Brand: Cemex
  • Client: Cemex
  • Agency: V09
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Video

The Built For It Trials

In the troubled economy, heavy equipment buyers were turning away from Cat's premium equipment to lower-priced, good-enough alternatives. Bombarding prospects with facts and figures as the entire industry does failed to distinguish Cat equipment. The industry had sucked the life from product demos, yet massive machines magnetically attract boys of all ages. So we turned our tons of machines into tons of fun, mashing up equipment quality and precision with unexpectedly playful trials. People talked, the media buzzed, and results signaled that the Built For It Trials reinvigorated the brand.

  • Brand: Cat
  • Client: Caterpillar
  • Agency: Ogilvy & Mather
2018_na_2018_e-2840-899_hero_1 Paper & Packaging Board How Life Unfolds
2017_na_2017_e-2150-808_hero_1 Grow Smart with BASF Grow Smart with BASF
2016_na_2016_439818_hero_1 NRG Home Solar Claim Your Power
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