Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.



Fighting our way to our most profitable year ever

In 2009, 2degrees launched as a  disruptor of the market. But 10 years on, the brand had drifted, they were struggling to grow in higher-value categories.Our Fighting For Fair platform led to a year of ownable and unmissable communication.It allowed us to be in market longer, delivering more messages – giving 2degrees scale, at a fraction of our competitor’s media spend. With our communication more recognisable than ever before, and significant growth in broadband, pay-monthly and business –We helped 2degrees enjoy their biggest year of profit ever

Brand: 2degrees
Client: 2degrees
Agency: TBWA\New Zealand
Language: English

Subverting the category rulebook to transform a business.

Price comparison represents a unique category where marketing investment is unusually high relative to sales revenues. An established marketing playbook prioritises noisy, fame-driving communications that have created a high barrier to both entry and survival. This paper outlines how we found a more sustainable path to fame– and to growth – by challenging the accepted communications rules in the category, and by finding fresh focus around a core purpose. We’ve since outgrown some of the most famous advertising properties in the UK– improving marketing ROI by 36%, increasing spontaneous awareness by 45%, and growing faster than all of the competition.

Agency: Karmarama
Language: English

The Team That Wouldn't Be Here

People know Verizon is America’s most reliable network, but they were losing sight of how that benefits them personally. This campaign showed people what their world would look like if it wasn’t for Verizon, by introducing The Team That Wouldn’t Be Here: 11 NFL players and a coach whose lives were saved by first responders. It made Verizon’s reliability compelling: #1 most-viewed, #1 searched, and #1 talked-about at the Super Bowl. And 174,000 new customers switched to Verizon.

Brand: Verizon
Client: Verizon
Agency: McCann New York
Language: English

2020_uk_2020_e-452-879_hero_1 E.ON Let's Clear The Air
2020_us_2020_e-4991-658_hero_1 Cricket Wireless Erasing the Border with Mexico
2019_ru_2019_1575_hero_1 MegaFon Tulips for Mom

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