Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

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Fútbol Mode

The ongoing battle among wireless carriers is a fierce acquisition game while trying to keep existing customers.  Instead of playing into the "my network is better than your network" game, Sprint intended to demonstrate quality by offering unlimited soccer for unlimited fans.  Going after high-value Hispanics, Sprint put soccer fans in "Fútbol Mode" to help them connect to the World Cup halfway around the world.  Hacks helped fans get away with watching the game when they shouldn't have been... while putting Sprint's network quality and unlimited data to good use.


Brand: Sprint
Client: Sprint
Agency: Alma DDB

#Vivamenosdomesmo

A Vivo mudou seu modelo de comunicação para recuperar consideração. A categoria de telecom sempre dependeu do awareness de ofertas, mas essa equação era custosa. A Vivo decidiu trabalhar diferente: falar de propósito para gerar admiração e impactar decisões de compra. Passamos a falar menos de produto e mais de propósito, inclusive em datas comemorativas, reconhecidas pelo apelo comercial. Esse movimento recuperou a nossa consideração e trouxe impactos diretos no balanço comercial da Vivo.


Brand: Vivo
Client: Telefônica Vivo
Agency: Africa

Listen to the call of your heart: Switch to Galaxy


Brand: Samsung Galaxy
Client: Samsung
Agency: DoubleYou México

2019_us_2019_e-3771-662_hero_1 Verizon Answering the Call
2019_us_2019_e-4161-412_hero_1 IBM How an 'Outage' Turned IBM from Humdrum to Hero
2018_sg_2018_18_hero_1 Singtel Ready Set Roam
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