Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

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#Vivamenosdomesmo

A Vivo mudou seu modelo de comunicação para recuperar consideração. A categoria de telecom sempre dependeu do awareness de ofertas, mas essa equação era custosa. A Vivo decidiu trabalhar diferente: falar de propósito para gerar admiração e impactar decisões de compra. Passamos a falar menos de produto e mais de propósito, inclusive em datas comemorativas, reconhecidas pelo apelo comercial. Esse movimento recuperou a nossa consideração e trouxe impactos diretos no balanço comercial da Vivo.


Brand: Vivo
Client: Telefônica Vivo
Agency: Africa

Listen to the call of your heart: Switch to Galaxy


Brand: Samsung Galaxy
Client: Samsung
Agency: DoubleYou México

Ukraine

The Ukraine campaign is another example of business courage, leadership and innovation of the Play company. We were the first to create a dedicated offer for calls and SMSs to Ukraine. We showed that we understand how important it is for TG to be in constant contact with family in Ukraine. We have prepared a nationwide advertising campaign in Ukrainian, in which the iconic Ukrainian star Okean Elzy performed. No wonder Play is the favorite brand of Ukrainians in Poland now.


Brand: Pre-Paid Play
Client: Play
Agency: Grandes Kochonos

2019_us_2019_e-3771-662_hero_1 Verizon Answering the Call
2019_us_2019_e-4161-412_hero_1 IBM How an 'Outage' Turned IBM from Humdrum to Hero
2019_rs_2019_e-246-855_hero_1 Vip Žabalesku prepaid Vip Žabalesku prepaid
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