Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
Tunisia is a welfare state that guarantees coverage for everyone, except the most vulnerable: Female farmers. These women cannot travel to enroll or keep-up with payments. Consecutive governments couldn't reach them for decades but national operator TT believed technology could.
94% farmers have phones and are TT clients. So the operator brought coverage to their phones through "Ahmini": A solution to register with a code and to pay with 1dt credit withdrawals.
After 6 weeks, the number of registered women grew by 18% giving thousands security for life.
Brand: Tunisie Telecom
Client: Tunisie Telecom
Agency: J. Walter Thompson Tunis
Lebanon is a market with limited spending and some of the most expensive internet globally.
With a government-imposed price that’s more expensive than their already expensive competition, Alfa struggled to sell their MBB service.
As we couldn’t compete, we found a different positioning to our product.
Based on the insight that the Lebanese always find a backup for infrastructural-problems, we introduced Alfanet as a Plan B to regular Wi-Fi.
Accordingly, 1year stock sold out in 5weeks and people stopped comparing Alfanet to competition and started seeing it as a PlanB.
Brand: Alfa Tececommunication
Client: Alfa Telecommunications
Agency: Leo Burnett Beirut