Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

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Moments

The "Moment" Campaign was designed to successfully launch a new telecom product while simultaneously reinforcing brand attributes.


Brand: Ameritech
Client: Ameritech Corporation
Agency: Ammirati Puris Lintas Chicago

Night Fever

This is a case of how 3rd place long-distance company Sprint, living in the shadow of telecom giants AT&T and MCI, in a category that spends in excess of a billion dollars in advertising, was able to make the other guys blink. Embroiled in a price war. Sprint had to find a new way, beyond absolute price, to deliver value to the customer. Through careful target selection and keen consumer insight Sprint's "Night Fever" campaign generated the highest call volume and sales rate of any new product launch in Sprint's history. Additionally, it derailed both AT&T's and MCI's existing strategies, requiring them to quickly change focus, and aggressively respond to the underdog.


Brand: Sprint
Client: Sprint
Agency: McCann-Erickson New York

Chance Encounters

Through creative use of "cult-actor-approaching-mainstream-popularity" David Arquette, the "Chance Encounters" campaign for 1 800 CALL ATT has made the brand more relevant to teens & young adults, thereby driving dramatic business gains. In just one year, this campaign turned 1800 CALL ATT from a dying brand (declining 30%/year) into a thriving brand (growing 15%/year).


Brand: AT&T
Client: AT&T
Agency: FCB New York

2019_us_2019_e-3771-662_hero_1 Verizon Answering the Call
2019_us_2019_e-4161-412_hero_1 IBM How an 'Outage' Turned IBM from Humdrum to Hero
2019_co_2019_e-160-433_hero_1 Movistar Un Campaña Hecha Para El Barrio
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