Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
The "Butterfly" campaign was designed to firmly entrench MSN in consumers' consideration set. By tapping into what consumers truly desired out of their internet experience - a more useful experience - the Agency developed an impactful advertising campaign that not only put a serious chink in AOL's armor, but also elevated MSN to a top-of-mind position in the ISP decision-making process.
Agency: McCann-Erickson San Francisco
Monster not only survived, but flourished, in one of the harshest business environments in recent memory. The "Dot Com" bubble burst and consumer confidence had reached a new low. But, Monster committed itself to a clear and compelling strategy and delivered an integrated campaign that resonated with consumers. Never Settle.
Agency: Arnold Worldwide
ajcjobs.com knows Atlanta
ajcjobs.com re-launched their employment website with an integrated marketing communications program. The goals of the campaign were to generate registered users, site visits, page views and resumes posted to the site by the years end. With unique messaging and fun promotions, ajcjobs.com exceeded all of their goals.
Agency: Austin Kelley Advertising