Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
The challenge in the New York/New Jersey market was two-fold: 1)to quickly transition Cellular One, a well-known and respected local carrier, to the AT&T Wireless Service name, a brand whose parent has global prestige, but no established equity in the cellular market, while 2)increasing sales in an intensely competitive marketplace. The marketing program we developed successfully accomplished both of these goals.
Brand: AT&T Wirelesss Services
Agency: Ammirati Puris Lintas
People Up North Just Don't Get It
Integrated marketing program to promote a Chicago area daily newspaper's name change, upgrade in format and editorial content, and move to morning publication. Creative executions exploited natural rivalry existing between residents on Chicago's North and South sides. Campaign reduced "churn" among subscribers by 50% and increased circulation by 25% within one year.
Brand: Daily Southtown
Client: Daily Southtown
Agency: Geile-Rexford Creative Associates
World's Best Selling
Shell's "World's Best-Selling Gasoline" campaign used a variety of music and a unique visual approach to maximum advantage. A low-interest subject became high-interest. More gasoline was sold to more people more often because Shell shook up the category with advertising that was unlike any of its competitors.
Client: Shell Oil Company
Agency: Ogilvy & Mather