Free vs. Quality - India's most beloved couple Asha-Bala settle the debate.
Vodafone India Limited
Ogilvy & Mather Group, India
Lifehackers: Transforming Our Society
Singtel’s dataroaming revenue was growing slower than Singapore’s outbound-travel. So rather than fight over price and data in an overcrowded category, Singtel reinvented itself from telco to travel brand and inspired travellers to subscribe with wanderlusting content instead. Every 9 in 10 roaming-rejecter became more likely to subscribe to ReadyRoam. Within its first 2 months of launch, ReadyRoam surpassed its sales targets by 50.2% – making it the fastest growing roaming plan in Singtel history and helping Singtel hit its’ 2016 growth targets more than 3 months before the fiscal-year end.
Singapore Telecommunications Limited
Ogilvy & Mather
AirtelDurga Pujo experience turned 360-degree by Airtel 4G - #OpenPujo360 winning battles and hearts