Includes Business/Professional services such as accounting, consulting, legal, employment, etc.
ChoicePoint, a recent spin-off of Equifax, provides information and analysis to businesses for the verification of credentials in business relationships - from potential vendors and partners to new hires and prospective insurance policyholders. Today, after an aggressive series of acquisitions and the company's first umbrella brand marketing effort, ChoicePoint is positioned as the leader in this new category of credential verification.
Client: ChoicePoint, Inc.
There's A Better Job Out There
Monster.com's objective was to break out of the highly cluttered, largely unbranded online job board category to become the first-stop destination brand for anybody considering a job change. The campaign, which harnessed the emotion of kids talking about what they want to be when they grow up, was launched on the Super Bowl and went on to become one of the most successful.COM launches of the year.
The Answer Is
Through clear, bold ads emphasizing the work it does for its prestigious clients, Keiler & Company and Deloitte & Touche together created an ad campaign that successfully met its objectives by raising awareness of the firm's strength among the Big Five accounting firms, despite competitive activity that left it the lowest spender in the category.
Brand: Deloitte & Touche
Client: Deloitte & Touche, LLP
Agency: Keiler & Company