Effie Worldwide

Healthcare - Rx - Devices

Marketing communications efforts that were developed for devices that address a specific illness/disease/health issue that require a doctor’s prescription for surgical placement, use or purchase.

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Video

Breathless Choir - The triumph of the WHY over the WHAT

Breathless Choir was one of those rare campaigns that broke new ground creatively (Grand Prix winner, Pharmaceutical category), while also exceeding all expectations of business and brand impact. The campaign showed that by behaving like the category leader, a brand can become the category leader. Philips claimed the #1 position in the Portable Oxygen Concentrator category despite the previous market leader having a 10-to-1 share of voice advantage. It also delivered an uplift in brand preference, and drove unprecedented levels of engagement in respiratory illness.

  • Brand: SimplyGo Mini
  • Client: Philips
  • Agency: Ogilvy & Mather
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Video

DEFY GRAVITY Launch

Women identify lines and wrinkles as signs of aging, but facial volume loss in the cheek area is less recognized. How can we get women to focus on an underlying cause of their aesthetic needs when volume to the cheeks is not part of their thinking? Defy Gravity goes beyond the conventional lines and wrinkles marketing messages and convinces women that JUVDERM VOLUMA XC can correct age-related volume loss in the mid-face to help restore a more youthful profile doubling Allergans market share goal in the process.

  • Brand: JUVDERM VOLUMA XC
  • Client: Allergan, Inc.
  • Agency: Grey New York
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Video
Pdf

Pipe People Campaign

While nearly 33 million people suffer from OAB (overactive bladder), due to stigma and embarrassment, very few are actually speaking to their doctor. So, how do you become the #1 brand in a category no one wants to talk about? This barrier, coupled with a highly competitive, well-established market at VESIcare's 2005 launch, were challenges that we faced and overcame. Our Pipe People campaign has allowed us to connect with our complacent target, and in 2011, VESIcare became the #1 brand in the entire category.

  • Brand: VESIcare
  • Client: Astellas Pharma
  • Agency: Euro RSCG Tonic
2018_he_2018_e-2750-335_hero_1 Invisalign Invisalign -- Made to Move
2018_he_2018_e-3020-775_hero_1 Dexcom 10 Hours
2017_he_2017_e-1603-535_hero_1 ACUVUE Bringing Humanity to Functionality
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